It is a widely-accepted truth that technology has dominated the world. With recent advancements, technology has played a big role in today’s transformation. Over the years, businesses have embraced market technologies including the internet. According to studies, people have used the internet to search for local businesses around them. This means that if you have a business and you want your business to grow in this digital age, you need to be visible on the online market.
And to do this, a captivating website is what you need! Sure, you probably have a website right now, but is it optimized? Does it have new features? Or overall, is it a good website?
If you’re still stuck with the old and outdated website, here are 8 reasons why you need a brand new website in 2021.
1. Get Attention
In this digital age, most users are present in the online world particularly the tech-savvy millennials and generation x. Even baby boomers are catching up too. Having a website means you can display information about your business. You can be visible to your target audience in just a matter of clicks.
Like we said, we are already living in the digital age so it’s just essential for businesses to have a website. However, it’s not just about having a website but it’s about standing out from the countless websites out there online.
Having a well-designed website instantly catches the attention of website visitors. A new website that is optimized and does not lag also keeps your viewing time higher.
All of us have encountered this at least once where we visited a website that loads so slow so we end up just leaving the website. Overall, a new website will help you grow your business, solidify your brand, increase value, and deliver strong marketing messages.
In the online world, visuals are a big thing so having a fresh and new website sends a strong message that you have something to offer.
2. Your Business, Your Story
A good business needs good reviews and it’s difficult to control what people say about you. This is where optimized websites come in because you have total control of what you can show to your audience.
For example, there are new features that enable you to embed organic feedback from social media reviews such as Google and Facebook to your website.
This is a great way to influence people’s perception of you and your growing business without jeopardizing the authenticity of the feedback. Some websites create fake positive reviews and it does not help at all.
SEOTribunal says that there are around 5.6 billion searches per day which is about 63,000 searches per second. With these numbers, there is a high possibility that someone online might be looking for your exact product or service.
Remember, social proof is very important in this digital age. If people see organic and authentic reviews on your website, they will trust your brand right away.
3. More Revenue, Less Cost
In this digital transformation era, the cost of creating a highly-optimized website is nothing compared to the revenue that you will get having one. Yes, you have an old website and you don’t want to spend more dollars getting a new one, but you’re actually losing a lot of money.
Highly optimized websites improve click-through ratios and viewing time which will eventually increase sales.
4. Professional Websites Assures Credibility
If you are serious about your business, then devoting resources to having a professional website is a wise investment. In today’s generation, almost 50% of smartphone owners use their smartphones to search for products and services online, and not having a highly-optimized website may damage your brand’s image and credibility.
According to studies, 75% of online users engage in companies they can trust and the visual aesthetics and features of a website adds up to building that business-customer relationship. Most users spend around 2.6 seconds scanning a website for information search. If the user stays longer on your website, that means there is a good impression. That is why a professionally designed website has a vital role in keeping a good impression on users. The design is crucial since visitors judge not only the content and layout but as well as credibility and security of the website. Great design can lead to user engagement, trust, and retention.
5. Compete with Bigger Companies
Having an optimized website can give you a chance to compete with much bigger competitors. With the right keywords and the right SEO strategy, your website can rank high. The right keywords can increase your website traffic and can surely influence your consumer’s buying decision. By dominating the search result list, you are becoming more visible in the online world and have a higher chance to stand along with bigger companies in your industry.
6. Security Is Key
With technology evolving, scammers are also adapting and using technology to do their schemes. This is why it’s very important to assure your users that your website is secure. Plus, more users are becoming aware and concerned of how their data is used.
Regardless if you store user data, you need to make sure that you have SSL (https) because it can affect your Google Rankings. Users are aware of this and if they see your website does not have it, they won’t do business with you. This would also help your business as a whole because it prevents hackers from gaining access to your website.
7. 24 hours a day, 365 days a year
If you have a website, then your content will be available to users all day long. When someone visits your site in the middle of the night, they will be able to access information about your business which means you are still interacting with them in some way. It is amazing to discover the number of searches that take place before and after businesses close for the night. Your website never sleeps.
Accessibility at all times can help your business both in the marketing and sales aspect. This is true, especially for e-commerce businesses.
But apart from that, there are also new features that websites can have such as Artificial Intelligence (AI) or chatbots. These features are now becoming more popular in almost every optimized website. This ready-chat service can answer the basic questions and solve basic problems any customers may possibly have.
8. Showcase Your Brand
It has been stressed enough that websites can greatly help establish and promote your brand. However, having an optimized website lets you control how you position your business in the market. You have full control over how to showcase your products and services.
There are countless features that you can use to get maximum results and if you have an old website that doesn’t have these, you are missing out a lot!
You can make your website display your product features and offerings that help consumers in their buying preferences and decision. Tutorial videos and PDF files about your product can also be embedded in your website which enables consumers to learn more about your business. Awards and testimonials can also be uploaded to your website which has a great impact on how your consumer sees you.
What’s Next?
Regardless of the industry you’re in, having a fresh and up-to-date website in 2021 is an absolute must. If you don’t want to be left behind, then you should start creating content and designing a new website or do a makeover on your existing website, starting today. Keep in mind that technology is dominating the world and more people are connected than ever before. If you want to be successful with your business, then it’s the perfect time to embrace the strategy of having a fantastic and mobile friendly website in 2021.
