Decades have passed and Facebook has drastically transformed from a simple social website where friends and families can communicate into a global platform that is meshed into everyone’s daily lives.
It’s the biggest social network worldwide that recorded 2.45 billion monthly active users and 16.89 billion U.S. dollars in revenues just in its second quarter of 2019.
Most of the company’s revenues were generated through advertising so there’s no denying that a lot of businesses are using Facebook to also generate income for themselves.
In the first quarter of 2019 alone, the company released a statement that it has more than 7 million active advertisers on its platform.
Number of Active Users Who Use Facebook Advertising (1st quarter 2016 – 1st quarter 2019)
This number is both composed of big brands and small businesses so if you’re one of those businesses who isn’t into Facebook advertising, it’s not too late to start now – even if your competitors are already on it.
Facebook Users Statistics
You might not be convinced at this point how this can help boost your business, probably because these statistics aren’t that convincing.
Don’t worry, we’ve also came up with other statistics that might get you to jump off the fence of uncertainty and take a leap of faith into Facebook advertising.
- Facebook has an average of 63 billion daily active users worldwide as of September 2019.
- In 2018, there were 5 million people who use Facebook in the United States which was a 0.9% increase from the previous year.
- Facebook stories has reached 500 million daily users.
- Outside of the U.S and Canada, there’s about 80% of active Facebook daily users.
- The average Facebook users spends around 37 minutes on the platform daily.
- 1 billion Facebook users come from Asia and 385 million users come from Europe.
- The platform has 57% male users and 43% female users.
- In the US, 78% of consumers bought goods and services that they found on Facebook.
- In 2018, there were 26% of Facebook users who clicked and purchased through a Facebook Ad.
- There were1 million users from the U.S and 2.9 million users from the U.K. who are using Facebook in January 2018.
What Makes Up A Good Facebook Ad?
1.Good Strategy : Facebook advertising isn’t just about boosting a post, putting your money into it, and expect that our dear old friend Marc Zuckerberg and his team will bring you a good ROI.
If you want your customers to actually buy what you are selling on your ads, here are some things that you should consider:
- What is my goal for this ad? Is it sales, downloads, engagement or traffic?
- Who is my target market?
- How is my product going to benefit them?
- What are their pain points?
- Are they a cold audience or a warm audience?
Ask yourself these questions first because these are the building blocks on how you will put your ideas into action. These questions will also determine what you are going to put on your videos, photos, and captions on your ad.
2. Relevant and Trendy
Take note that you aren’t just competing with your competitors, but you are also competing against other brands that aren’t even in your niche.
Consumers are bombarded with content and ads on a daily basis so it’s a must that you get their attention by staying relevant in this fast paced world of social media.
Take this ad for example. Who would have thought that you can put Halloween and Coke together all in one photo?
You might think that it’s just a simple and funny photo, but these are the ads that drive engagement. Engagement is very important in Facebook because it makes the algorithm think that your content is relevant so it’s shown more on people’s feeds.
So how do you keep up with trends? Make a list of all the holidays and events that are relevant to your target market. For example, if you own a coffee business, you might want to come up with campaigns on International Coffee Day.
Aside from events, you can also make use of viral trends and incorporate them to your ads.
Do you remember the #KiKiChallenge that went viral back in 2018? It was a popular dance craze that a lot of people got into, but for business owners, it was a marketing opportunity.
Take this shoe brand called Veldskoen as an example who took advantage of the trend by showcasing their products through dancers wearing their shoes (click to see the full video here).
3.Simple and Straight to the Point
Craft your ads that even a fifth grader can understand it. You really need to KISS or “Keep It Simple Stupid” for your customers. You are competing for their attention and if you create complicated ads that takes so much of your consumer’s time, they won’t end up buying.
Here’s an ad from Hootsuite, a social media scheduler. You would notice that there’s not a lot of words on their ad.
The whole point is that their product can do everything for you when it comes to organizing, scheduling, planning, and executing your social media plans and they were able to put this together in just one sentence
You would also observe that the offer, which is a 60-day trial, and the call-to-action, which is to sign up, are very defined. As you scroll through your feeds, you would immediately know what they want you to do.
Is Facebook Advertising For Me?
This is the question that’s hard to answer because how would you know if you have no idea how it works? There are two ways on how to figure this platform our and it’s either you do it by trial-and-error or you let experts do it for you.
If you have any questions on how Facebook Ads work, you can always contact us or email us at info@smithmarketing.com.
