Product pages can make all the difference between a visitor who buys and a visitor who bounces. But designing them isn’t always an intuitive process, and it can feel like an uphill battle to create product pages that are interesting, informative and drive conversions.
If you want to maximize their impact, here are the factors to consider:
1. Product Descriptions
Descriptions are a key part of any product page. Optimize the content for search engines, but make sure to keep things natural and engaging. Your descriptions should read like real humans wrote them and should give a concise breakdown of all the major features and benefits of the product.
2. Photos
Photos are just as important as descriptions — if not more. Use high-quality images, and show the product from multiple angles. If relevant, also include images that show the product in use, so visitors see at a glance what it has to offer them.
3. Layout
Stick to a simple layout, and keep it consistent from page to page. People should be able to skim for information easily, and essential features like price, shipping details, and the purchase button should stand out right away.
4. Reviews
Reviews lend legitimacy to product pages. They can also increase sales, so long as they’re positive. Display them in a prominent place, and if you don’t have a review strategy in place already, consider making it part of your overall marketing efforts.
5. Suggested Products
Include product recommendations to encourage more sales and keep visitors moving around your site. A word of wisdom, though: Only feature products related to the one on the page but not too similar that you risk creating decision fatigue.
Need more guidance? Get in touch and let’s chat.
