Any new social media platform offers marketing potential to brands. And the metaverse, touted by some as the future of the internet, is no different. However, that doesn’t mean it’s worth investing in just yet.
Here’s your quick guide to the metaverse — including why you can probably hold off on your metaverse marketing strategy (for now, at least).
What Is the Metaverse?
The metaverse exists at the intersection of virtual reality and social media. Users engage as avatars in a fully digital world that mirrors the physical world, complete with shared virtual spaces and the ability to shop and engage with brands.
No one really knows how the metaverse will evolve, but there are already some pretty obvious pros and cons for marketers. Advantages include widespread reach and the ability to build stronger and more personable connections with an online audience. As for drawbacks, there are some (warranted) concerns about privacy and security, as well as the fact that we don’t know yet how popular it will eventually get.
Marketing in the Metaverse
Brands interested in virtual and augmented reality will likely have a ton of opportunities waiting for them in the metaverse. Marketing in the space will be interactive, community-based and highly personalized, with a strong influencer focus and lots of new ways to weave in social commerce.
So, Should You Get Started?
It’s probably not that important right now. For most brands, the metaverse has the potential to be something big, but it’s not there yet. So keep an eye on it but don’t feel like you’re behind if you haven’t gotten involved yet. That being said: If the metaverse excites you or seems like a natural fit for your brand, it never hurts to explore the metaverse.
Have more questions? Let’s chat.
