We’ve seen a huge push in demand for well-written commerce content, especially as people continue to shop online instead of in-store. And if you’re representing a brand with goods to sell, it might be a smart move to start writing some of your own.

Here’s what to know about commerce content, including why it’s good business for brands.

What Is Commerce Content?

Publishers have been sharing product recommendations for decades with their readers, but they haven’t always gotten a direct benefit from doing so. Enter commerce content, which allows brands and publishers to partner up and mutually benefit from sharing authentic recommendations with interested audiences.

This type of content works because it features products in a way that’s a lot more personable than your typical advertisement. And because publishers get a portion of the revenue for each sale made from the content, it’s a win-win for everyone.

How Commerce Content Benefits Brands

Getting more eyes on products is always a good thing. But commerce content takes it a step further by directly appealing to people who are already searching for what brands are selling.

It’s a great way to increase reach and brand awareness, with brands benefiting directly from partnerships with reputable publishers without the high cost of traditional ads.

Start Writing Successful Commerce Content

Commerce content isn’t the same as sponsored posts. Instead, it’s overtly product-based and specifically geared toward directing readers toward a purchase.

Most agencies are simply in charge of brokering brand/publisher partnerships for this type of content. However, if you’re tasked with writing the content too, make sure it has an editorial spin by focusing on the problem-solving features of the product instead of just the product in general. And don’t forget the call-to-action, which is crucial for getting those high-value clicks.

Want to know more? Let’s chat.