DIGITAL MARKETING BLOG
Digital Marketing Advice & Insights from Smith Marketing
A New Year’s Message for Fellow Business Owners and Professionals
A New Year’s Message for Fellow Business Owners and Professionals As we step into a brand-new year, there is a sense of renewed hope, fresh opportunities, and the determination to reach greater heights. To all our fellow businesses, large and small, this is the moment to embrace new challenges, celebrate progress, and align our efforts for a prosperous future. Reflecting on the Past The year...
The Importance of Marketing When Starting a New Year
The Importance of Marketing When Starting a New Year As the calendar turns and a new year begins, businesses worldwide look to re-strategize, set new goals, and position themselves for success. One of the most crucial aspects of this process is marketing. Marketing is not just about promotions or advertisements—it’s about building meaningful connections with your audience, staying ahead of...
Merry Christmas and Happy Holidays Message
Merry Christmas and Happy Holiday Message As the holiday season approaches, it brings with it the joy of celebration and the spirit of togetherness. This festive time is not just about exchanging gifts; it’s a moment to express gratitude and reflect on the relationships that sustain and inspire us. A Season of Gratitude We want to take this opportunity to thank our partners, clients, and fellow...
SEO News: New Google Algorithm
We know that search engine optimization (SEO) is the practice of optimizing websites and content to rank higher in search engine results pages (SERPs). For years, businesses and organizations have been focusing on SEO to drive more traffic and increase visibility online. However, with the constant evolution of search algorithms, it's essential to stay up-to-date with the latest developments....
Pros and Cons of AI Tools for Marketers
Are artificial intelligence and machine learning tools like ChatGPT a big win for marketers — or a big risk? There’s been a lot of buzz about AI-generated content and marketing assistance, but it can be hard to read between the lines and figure out whether ChatGPT and other AI tools will help or harm your efforts. Before you go all in, you should be aware of these key pros and cons of AI. ProsIf...
How to Master the Live Event Activation
Live events present a unique marketing opportunity to engage your customer in real life and make a unique and long-lasting impression. While much of the work of marketers involves remote communications, live event activations allow you to engage the customer’s five senses. Done well, these live brand activations can leave a long-lasting positive impression on attendees. Here’s what to know about...
How to Hire and Work With a Ghostwriter
Writing a book is a hard task – and one that requires a huge investment of time and effort. A ghostwriter, however, can be a smart solution to a tricky problem, providing you with well-written content specially formulated to sound like it’s coming from you. Here’s how to make the most of the process, with quick tips on hiring and working with your ghostwriter of choice. Where to Find...
3 Tips for Better TikTok Marketing
New years always bring new trends and best practices to make a bigger impact with your marketing. This year, TikTok is the newer platform on the block that has marketers' creative juices flowing. The platform is constantly evolving with new functionalities and brand-boosting capabilities, which makes it an exciting frontier full of new opportunities. Here are three smart ways to use TikTok for...
3 Ways to Master Personalized Marketing
Personalizing your marketing is a fantastic way to make more effective connections with prospects, leads and customers. It’s also an integral part of any modern marketing strategy, since research has proven time and time again that people are more likely to respond to personalized messages versus obvious mass emails. Here’s why personalization works, plus three tips to make it work for you. The...
What’s New in B2B Marketing
Younger and more diverse buyers are coming to the forefront — and so are their expectations. And if you haven’t already, it’s time to adapt and make sure you’re accounting for this key shift in your target audience. Here are four B2B marketing trends to help get you started, all of which are geared toward this new group of buyers. 1. Using a More B2C Approach There’s long been a distinct...
