DIGITAL MARKETING BLOG
Digital Marketing Advice & Insights from Smith Marketing
Seven Reasons Why Your Business Needs a Marketing Makeover
Your firm or organization has just begun another year of operation, which is an achievement to be proud of. So, how's the marketing at your company going? In terms of marketing strategy, are you head and shoulders above your competitors? If you're not happy with your company's overall brand image and messaging, a marketing makeover may well be necessary. But how can you tell if your brand needs...
6 Tips for More Intimate Marketing
Is your content connecting with customers? Effective marketing is — and likely always will be — a distinctly human-to-human endeavor. It’s important that your content cultivates intimacy with your audience and engages in a way that builds trust. And that’s not something you can fake (or pass off to AI robots). So, how do you get more personal? Here are six tips to get you started. 1. Start...
Is Your Marketing Strategy All-Inclusive?
By now you’ve probably realized that consumers expect more diversity from their favorite brands’ marketing content, images, social media, community initiatives and offerings. If you’re not considering diversity and inclusion with thoughtfulness and intent, you’re losing out on a big opportunity to connect with your audience. And you might even be losing customers. Here’s why diversity in...
Tips for Adapting to Email Privacy Changes
Are you up to date with Apple’s latest email privacy changes? Last September, Apple made some pretty big changes to the iPhone’s Mail App. The most notable change for email marketers: a “Mail Privacy Protection” feature that lets users hide their activity from third parties. And this feature, which rolled out with the iOS 15 update, is one that will definitely require you to adapt your email...
3 Ways to Consolidate Your Marketing
Marketing best practices are always evolving. And if you want to keep up, you need to make sure you’re on top of the trends — particularly the ones designed to help you boost efficiency and spending. Enter consolidation: a marketing tactic you can apply to ensure you’re making the most of your efforts. Here’s what to know. What is marketing consolidation? Consolidation is a strategy that...
6 Must-Follow Holiday Marketing Tips
Is your marketing strategy ready to “sleigh” this holiday season? If you want to make the most of the holidays, you need to go in with a plan. And fortunately, it’s not too late to put marketing practices into place that will help you generate buzz and keep up with customer demands. Here are six things that you can (and should!) start doing right now to make the season your best yet. 1. Set a...
3 Ways to Improve Your Marketing Content
Successful marketing requires content — and lots of it. But if you’re not seeing positive results, there’s a good chance that your content needs improvement or you’re not sharing it effectively. Let’s take a look at three common content problems and a few helpful solutions: Problem: Your objectives are too broad and you don’t have a clear idea of what you want to achieve with each piece of...
Demand Gen vs. Lead Gen: The Differences
Demand generation is a big challenge for many companies. It’s tough to create content that’s compelling enough to build brand awareness and create interest around a new product or service. But by generating buzz and driving traffic, demand gen helps companies grow — transforming consumer interest into action. And it allows you to create a more predictable pipeline of high-quality leads for your...
Is Marketing Moving Away From Perfection?
Marketing campaigns have historically featured branding and images that set an impossible standard in an attempt to sell their products or services. In recent years, however, consumers have been advocating for change. They want to have their needs met, not alter who they are. If brands want to stay relevant, they’ll have to adjust their approach to branding and marketing. Here are a few ways the...
How to Use Surveys for Market Research
Every business owner wants to grow. However, it can be difficult to determine the best way to do that (especially if you have a limited budget). One option is to conduct surveys about your product or service. Surveys can help you identify how you can improve your products or services and how customers feel about your brand. Curious about how it’s done? Why should you create a survey? Conducting...
