DIGITAL MARKETING BLOG
Understanding Effective Content Distribution
Brands that are creating valuable, interesting content can still struggle to reach their target audience. But why? It usually comes down to content distribution. In other words: What happens after you’ve created amazing content? You need a strategic plan for publishing and sharing your content with the right people, in the right places, at the right time, and in the right way. Why is a content...
Personalization in Marketing: Why and How
Personalized marketing provides visitors with an individualized experience. In turn, this creates more opportunities for brand growth and customer loyalty — and increases the chance that people will make a purchase. Want to learn more about personalization in marketing? Here’s what you’ll want to know. What are the benefits of personalization? Creating an individualized experience can help your...
What Should You Know About PR?
Public relations (PR) is a term most people know. But what is it, exactly? On a basic level, PR is how an organization or brand communicates with its audience and the public image it presents. The idea is to create a mutually beneficial relationship. Ready to learn more? Here’s what you should know about PR and how it works. How is PR different from marketing and advertising? PR is different...
4 Shopify Best Practices to Implement
Are you using Shopify? It’s one of the simplest and most popular e-commerce platforms available, and it has plenty of features to help you boost awareness and sales. But to take full advantage of Shopify, make sure you understand how to optimize your use of the platform. Here’s what to know, including helpful tips you can put to work right away: Let’s start with the basics... Shopify is a...
What is Omnichannel Marketing?
Are you familiar with omnichannel marketing? While it’s easy to get confused with multichannel marketing, omnichannel marketing is a distinct approach with its own best practices — and its own big benefits for your brand. Here’s what to know, including the basics of what omnichannel marketing is and some simple tips on how you can start adapting it into your strategy. What Is Omnichannel...
Marketing to Gen Z: A Quick Guide
Are you in touch with Gen Z? The nation’s next big generation of spenders grew up in an era of connectivity and social influence, both in terms of how they relate to each other and how they relate to brands. To get their attention, you’re going to have to know what’s important to them. Here’s a quick explainer to get you started. What is Gen Z?Generation Z refers to young adults born in...
How to Write a Great Email Signature
How to Write a Great Email Signature Is your email signature sending the right message? While it might seem like a small detail, your email signature reflects on both you and your brand — and it’s important to get it right. Doing so lends more authority to your outreach, and it can also have a major effect on your email response rates. Here’s what you need to know about acing your...
Why Your Brand Should Publish on Medium
Have you considered using Medium as part of your company’s content strategy? Medium is a social publishing platform that allows anyone to post original blog content. And there are some big benefits to doing so — including boosting brand awareness among Medium’s large reader base (236.65 million monthly visitors and counting). Here’s what to know about adding Medium to your content...
The Quick Guide to Google My Business
Have you put Google My Business to work for your brand? Google My Business (GMB) allows companies to control how they show up in Google Maps and Google Search. And if you leverage it properly, it can offer you a ton of advantages — especially in your local market. To help you do it, we’ve put together a quick overview of GMB, including helpful tips to help you make the most of it. What Is...
Do’s and Don’ts of SMS Marketing
Reach Your Customers With Text Messaging Is your business making good use of SMS marketing? Text messages can be a great tool for brands. Done right, they’re a fast and direct way to stay connected with your audience, share promotions and collect data on consumer preferences. Done wrong though, they can come off as overly pushy — or worse, even a little bit off-putting. To help you find the...
