DIGITAL MARKETING BLOG
SEO Strategies For Small Business Owners
In this digital age, we know that SEO or Search Engine Optimization is not a new concept in business. Small business owners know that it’s an important strategy that can help boost their business’ online presence. For example, a survey said that 46% of searches made on Google were people who were looking for local information. This data alone shows that SEO plays a big role in getting local...
What to Know About Clubhouse
Have you Heard of the Clubhouse App? The trendy new social media app has been all the buzz among marketing industry pros, but it might be hard to wrap your head around exactly what it is — or why you might want to be on it. If you’re feeling left out of the club, you’re definitely not alone. Here’s what to know about this newly popular app, including how to get an invite. What is Clubhouse?...
4 Secrets to a Great Landing Page
Landing pages have one goal: convert. Done right, they can be a huge driver of lead generation for your brand. But landing pages that are poorly executed don’t have much to offer — for you or your audience. Whether you’re creating a new landing page from scratch or are looking to improve an existing one, here are four tips to help you knock it out of the park.1. Ace Your Headline A great...
Six (6) Reasons Why You Should Have Google Reviews Embedded Into Your Existing or New Website
Google Reviews is a great tool for any business wanting to expand its potential customers. It can give a big credibility score to a brand without the need to spend much time and money. In these recent times where everything is digital, you need to step up your game if you want to advance your business. Maximizing the use of Google reviews by having them embedded into your website gives your...
5 Ways To Help Bounce Back From The Pandemic
The year 2020 was like nothing that we’ve experienced in our lifetime. It was a year of economic collapse and all industries were affected by it. Businesses were closing down, travel restrictions were imposed, and the spending habits of consumers totally changed. But pharmaceutical companies have started developing vaccines just a few months after the pandemic broke out so we can expect that...
5 Ways To Assure & Keep Your Customers During The Pandemic
In business, there’s a universal rule that retaining an existing customer is 5 times cheaper than acquiring a new one. This rule is even more relevant today, especially that we are in a national pandemic. Businesses must focus all of their efforts on customer retention because the market has drastically changed since the pandemic hit. Most consumers have pulled back on their spending and are...
9 Effective Marketing Strategies To Grow Your Business
A lot of business owners make that mistake of just jumping right into a business without actually establishing a marketing strategy first. Sure, you can have the best products and services in the world, but without a proper plan to match it, it may not sell. If you're currently struggling in getting enough leads or sales, don't worry because we've listed down nine ways on how to reach more...
Paid Marketing vs Organic Marketing
Starting a business is already hard work, but what makes it even harder is marketing it. You’ll also feel a lot of pressure seeing other businesses implement different kinds of marketing strategies that you’re totally new to. So let’s step back a little bit and talk about the two different types of marketing: Paid Marketing and Organic Marketing. Whatever niche market your business is in or...
Facebook Advertising In A Nutshell For Startup Businesses
Decades have passed and Facebook has drastically transformed from a simple social website where friends and families can communicate into a global platform that is meshed into everyone’s daily lives. It’s the biggest social network worldwide that recorded 2.45 billion monthly active users and 16.89 billion U.S. dollars in revenues just in its second quarter of 2019. Most of the company’s...
5 Ways Businesses Can Kickstart Their Instagram Presence
Let’s face it, Instagram marketing is undeniably an integral part of promoting your business these days. All the top brands out there are on this platform so if you’re a business owner, there’s no reason why you shouldn’t be on it.In 2018, Instagram was able to hit 1 billion monthly active users wordwide and it will only keep on growing as years go by. This platform is all about visual...
