DIGITAL MARKETING BLOG
Boosting the Conversion Rate of Your Website
While you may spend a great deal of time and money driving traffic to your company’s website, what is your site’s conversion rate?This is the measure used to see what percentage of visitors to your site take action, whether that includes a purchase, filling out a contact form, downloading your eBook, or initiating a phone call. The higher that number, the greater your chance of achieving online...
Digital Marketing: A Common Sense Explanation
Digital marketing is a term that encompasses all of your online marketing strategies and efforts, which includes the Internet and mobile technologies. A business can have multiple digital marketing channels in place at the same time, including their website, SEO, PPC campaigns, email marketing, social media and more.You might be asking yourself doesn’t digital marketing simply just consist of...
What Search Engines Are Looking For From Your Website
Search engines are essential to drive more traffic to your website. So it’s critical for you to better understand search engines so you can make the necessary changes to optimize your site’s pages to increase its search rankings. This BLOG article with help you gain a further understanding of Search Engine Optimization (SEO).A search engine’s main function is to provide users with the most...
What Is Responsive Web Design?
What Is Responsive Web Design?Responsive web design takes into consideration the screen size and visual orientation of a website. It is a platform that automatically adjusts to fit on any screen size including a desktop, laptop, tablet and smartphone. It some ways you need to develop the site for those 4 unique screen sizes. In all, responsive web design is a simple concept to understand, but...
Top 10 Social Media Channels to Use for Your Business
Growth of Social MediaIt is truly amazing how big social media is today and how it has become a truly powerful marketing tool in this country and around the world. The increased use of mobile phones has led to continued growth of social media across all age groups. We’ve recently read that 40% of all cell phone users do social networking on their phone, with 28% of them doing so on a daily...
5 Reasons Why Your Business Needs a Responsive Website
Today, people are accessing the Internet from their tablets and smartphones more than ever before. The use of mobile devices is expected to grow at an astounding rate for the foreseeable future.The problem this presents to companies is that most websites on the Internet are not optimized to work on mobile devices. In fact, screen sizes on mobile devices continue to change. It is critical for...
What is Search Engine Optimization (SEO) All About?
SEO is about strategies, techniques and tactics used to increase a website’s ranking in search engines, which in turn increases the number of visitors to that website. These search engines include Google, Yahoo, Bing and others. The ultimate business goal of good SEO is to increase your overall brand awareness, customer base, and of course profits — all by improving your website’s ranking. It’s...
Top 15 Benefits of Social Media for Your Business
The question as to whether Social Media is here to stay is no longer a question. It has proven to be an important part of modern day marketing and it will only increase its foothold over time. Effective use of social media can be a difficult concept to grasp. This is true no matter the size of your business. The goal of this blog article is to help provide you with some insight into social media...
Corporate Identity By Design
We are big believers in the importance of great graphic design in creating visuals for a powerful corporate identity.From a big picture perspective, the visual identity of a company has an impact with employees, its fundamental corporate mission and its relationship with customers. Companies that have stronger corporate identities outperform their competitors. They’re able to attract and hire...
Branding Your Business
Branding your business is one of the most important elements of creating a long-term successful company.The first question we need to answer is “What is a brand?” People have many unique and at times different meanings for the word brand.According to Entrepreneur Magazine’s Encyclopedia, Branding is defined as:“Simply put, your brand is your promise to your customer. It tells them what they can...
