Social media is constantly changing, and it seems that every year, strategies change when it comes to growing your business. It’s up to businesses to adapt to this ever-changing industry to survive and thrive.
Take Facebook, for instance, it was so easy to reach your audience without having to boost your posts or run ads a few years ago. Now, you need to carefully allocate your budget, choose your target market, and come up with creative ways on how to get your audience’s attention. Facebook has changed the way how its platform works by emphasizing user-to-user interaction rather than business-to-user interaction.
But don’t worry, it may have changed its algorithm which resulted in a lot of strategies to not work anymore, but there are still some proven strategies that still work in 2020. We’ll discuss these five strategies in detail and how you can use them for your business.
1. Choose The Right Page Template For Your Business.
Always remember that it’s not enough to just post daily but you need to optimize your Facebook pages too. One way of doing that is by using the right templates for your business under Page Settings.
The reason why Facebook provides different template options for users is that they help highlight your business effectively with its different features. For example, shops would have “shop now buttons” while charity pages would have “donate buttons.”
Take advantage of this feature and use all the tools provided to you. Using templates will also help Facebook easily categorize your business so users can easily search your business.
2. Come Up With Different Kinds Of Content
Content is King and that will never change when it comes to digital marketing. It’s what makes your audience keep coming back for more apart from the products and services you offer.
However, one common mistake that most marketers make is that they get stuck in a loop and keep on using the same type of content. They have this idea that whatever worked for them in the past shouldn’t be changed.
There is some truth to that, but that doesn’t mean that you should stop innovating. You can still keep your old strategies while adding new ones that will help grow your business. One of the most basic marketing principles that businesses should follow is the 70-20-10 approach which is:
- 70% original content
- 20% curated content or reposted content
- 10% promotional content
You also need to include a variety of content types like videos, blogs, infographics, polls, questions, surveys, and more. Posting frequency varies depending on the amount of content you have and the size of your audience. Posting once a day is the standard for most businesses but some big brands post up to 4-5 times a day.
3. Come Up With A Facebook Messenger Strategy
Facebook Messenger is more than just a communication tool. A lot of businesses underestimate this app, but little do they know that it’s a powerful marketing tool that can generate leads.
The Messenger app can now be integrated with chatbot technology such as ManyChat and Chatfuel. If you don’t know what chatbots are, they’re virtual assistants that help automate your communication with your audience.
Chatbots have lots of features that provide convenience for both the business and the customer. For example, an insurance company can set up pre-encoded questions that will ask potential clients about their information and other relevant questions. This will help the company filter out those high-quality leads that they can retarget with ads.
You can also use chatbots to input FAQs about your company, list your products, and send out newsletters and promotions.
4. Include Short Videos In Your Content Strategy
Statistics have shown that about 500 million people watch videos on Facebook daily. Businesses can take advantage of this by creating short videos that are relevant to their business.
Videos that are under 3 minutes are suggested because they capture people’s attention without boring them. In fact, if you even add captions to your videos, it will increase your viewing rates by 12%.
You don’t necessarily have to put out high-quality video content all the time because people these days are into ephemeral content and raw content these days. Some examples of video content businesses can make are:
- Behind-the-scenes Videos – This helps “humanizes” your brand and gives customers a sense of exclusivity.
- Instructional/Educational Videos – Provide values to your customers and build brand loyalty.
- Feedback Videos – Builds social proof and trust.
Creativity, not a big budget, is needed to have a good video content strategy. You don’t even need high-quality gear because camera phones can take really good videos these days.
5. Use New Augmented Reality Tools
Facebook is constantly adding more features both for users and businesses, and one of those features is augmented reality. It’s an interactive way of marketing where users can try on clothes or makeup and even customize their own car, just like what KIA did for their KIA Stinger promotion ad.
Creating AR content can be difficult to do if you’re a beginner so it’s best to hire experienced people to do it. However, allocating the marketing budget on AR is definitely worth it gives users a brand new experience.
New platforms may come and go, but Facebook will always be one of the top platforms to market a business. It has been used by countless businesses and marketers for over a decade. It’s constantly improving its platform and adding more features to cater to the younger generation. Make sure that you include Facebook in your marketing plan and use these 5 proven strategies that will grow your business.
