Live events present a unique marketing opportunity to engage your customer in real life and make a unique and long-lasting impression.
While much of the work of marketers involves remote communications, live event activations allow you to engage the customer’s five senses. Done well, these live brand activations can leave a long-lasting positive impression on attendees.
Here’s what to know about live brand activations, including how to make it a great experience.
What Is a Live Brand Activation?
Live brand activation is any activity where you engage directly with your audience. Most of this is done via SMS, email and digital ad campaigns, but live events are also an important piece of the puzzle.
A live event lets you meet your customers in person and engage with all five senses for true brand awareness. That can make a huge difference for your brand, especially when turning existing customers into die-hard brand loyalists.
How to Ensure a Great Live Event
A lot goes into designing a successful live event. Here are some quick tips to take some guesswork out of planning a standout experience.
Hone your message. Know exactly what you want people to take away from your event, not just in terms of information but on a deeper emotional level. Consider your brand values and the theme of your event in this process, and look to other brands’ live events for inspiration.
Plan something surprising. Novel experiences are a unique way to make a lasting emotional connection. Have fun with your event and devise a strategy for bringing surprise into the equation.
Make it seamless. From RSVPs to day-of registrations, every step of your event should be seamless for attendees. Eliminate obstacles as needed, and ask for feedback so you know what (if any) snags customers are hitting along the way.
Still trying to figure out where to start? Contact us today for support on putting on a killer live event.
