Cognitive Biases and Marketing Strategy

Cognitive Biases and Marketing Strategy

Digital marketing isn’t a new thing these days and most businesses have already shifted to it regardless of the industry that they’re in. Whether you’re selling products or services, you can’t deny the fact that most consumer traffic comes from the online world.

 Before, all you need was either a website or a Facebook page, but the digital sphere is evolving so fast that most businesses realized that they need to keep up with the latest digital marketing trends. The pandemic has even made sure of that realization! We saw the booming of food delivery apps, cashless payment systems, online marketplaces, and more.

 If you want your business to stay relevant and alive, you need to adapt to the latest digital marketing trends, and here are some of them that you need to watch out for in 2021.


6 Copywriting Tips You Need to Know

6 Copywriting Tips You Need to Know

Want to improve your marketing copy?

Copywriting is a good skill to have — and one that takes practice. Whether you’re writing landing pages, emails, social media posts, blogs or ads, there are a few copywriting best practices that can help with boosting conversions.

Nail your copy and avoid mishaps with these six quick copywriting tips:

1. Know Your Audience

Great copy starts with thorough research. Make sure you know exactly who your audience is, what their interests are and why they’re looking at a product or service like yours.

2. Avoid Clutter

Keep your copy concise, and remove word clutter as much as possible. You can still hit your word count without adding in a ton of fluff, and your content will be better off for it.

3. Perfect Headlines and CTAs

First impressions and last impressions matter. Prioritize attention-grabbing headlines and strong CTAs to increase the chances that your copy leads to conversions.

4. Tell a Story

Have a narrative in mind when crafting your copy. Your writing should tell a story, ideally in a way that’s geared toward keeping your audience on the page.

5. Look Out for Friction Points

Edit your work closely, and keep an eye out for areas that detract from your message. The more you can remove superfluous text, the more effective your copy will be.

6. Make Good Use of White Space

Sometimes it’s what’s not there that really makes a difference. Pay attention to how your copy will appear on the screen, and be sure to format in a way that’s easy to digest and appealing to look at.

Need more help nailing your marketing efforts? Let’s chat.