DIGITAL MARKETING BLOG
Digital Marketing Advice & Insights from Smith Marketing
5 Last-Minute Holiday Marketing Ideas
The holidays have a way of creeping up on us but don’t worry, there’s still plenty of time to catch up. We’re sharing five of our favorite last-minute holiday marketing tips, all tied up in a pretty bow and ready to help boost your seasonal sales. Ready to start? Check out these simple, seasonal marketing ideas that you can add to your calendar right now. #1: Create a Festive Gift GuideShowcase...
How to Brand Stock Photos
Are you making the most of stock photos? Branding stock photos can up your image game and help you make stronger connections with your audience. It can also help improve your social posts and build more buzz around your brand — all of which are big wins for your digital marketing efforts. Branding stock photos is simple. Here’s how to do it, plus four sites to get great free images. The Basics...
Why Your Brand Needs a Style Guide
What’s the point of a brand style guide? Style guides lay out many of the details behind your company’s marketing materials, from fonts and formatting to grammar and link use. And they’re an essential asset when it comes to keeping your brand identity consistent — especially if your team works with freelancers or contract workers. Here’s how to make your style guide shine, including three...
The Quick Guide to Customer Personas
Are you putting customer personas to work? A customer persona is an incredibly helpful tool in marketing. But in order to get the full range of benefits, you need to make sure that you’re following all of the necessary do’s and don’ts that go into creating them. Here’s what to know so you can craft customer personas that boost your marketing performance and drive more business your way. What Is...
How (and Why) to Write Better Alt Text
Are you using alt text correctly? Alt text (aka “alternative text,” “alt attributes” or “alt descriptions”) is beneficial for both accessibility and SEO. But a lot of brands aren’t using it right, which can lead to issues with user experience and search engine performance. Make sure you meet the mark. Learn more about the role of alt text and how to write it well: What Is Alt Text? Alt text is...
How to Write Your Brand Story
Are you telling the right story about your brand? Your business’s narrative plays a huge role in how customers perceive it. It’s essential that the story you tell is well-aligned with your values, your objectives and your overall brand mission — and it’s important to be the one controlling this narrative. Here’s what a good brand story can do, plus tips for making yours a success. What Is a...
Is it time to market in the metaverse?
Any new social media platform offers marketing potential to brands. And the metaverse, touted by some as the future of the internet, is no different. However, that doesn’t mean it’s worth investing in just yet. Here’s your quick guide to the metaverse — including why you can probably hold off on your metaverse marketing strategy (for now, at least). What Is the Metaverse? The metaverse exists at...
Do’s and Don’ts of Recession Marketing
Should you slow down your marketing in a recession? Probably not. Most experts agree that continuing to market is the best to stay on course during an economic downturn. And history shows us that it may even be advantageous to ramp up your efforts and spending. So what’s the deal? Here are some simple do’s and don’ts for marketing during a recession, with quick tips for keeping up your brand’s...
What to Know About No-Code Development
Are you familiar with no-code development? If you’re like most marketers, you’re probably more comfortable with communications and brand development than programming. And that’s okay! No-code development is a savvy workaround that offers the benefits of coding without the hard work — and it’s a huge win for marketers and the brands they represent. Here’s what to know about no-code and its many...
Create Product Pages That Convert
Product pages can make all the difference between a visitor who buys and a visitor who bounces. But designing them isn’t always an intuitive process, and it can feel like an uphill battle to create product pages that are interesting, informative and drive conversions. If you want to maximize their impact, here are the factors to consider: 1. Product DescriptionsDescriptions are a key part of any...
