DIGITAL MARKETING BLOG
Digital Marketing Advice & Insights from Smith Marketing
Marketing and the Creator Economy
The internet has made it so that anyone and their dog can post content and (potentially) get paid for it. And today, the global influencer community is bringing in an estimated $13.8 billion, with no signs of slowing down anytime soon. Here’s what to know about the creator economy (and why it matters to marketers): How Does the Creator Economy Work? The term “creator economy” refers to two...
Cognitive Biases and Marketing Strategy
Digital marketing isn’t a new thing these days and most businesses have already shifted to it regardless of the industry that they’re in. Whether you’re selling products or services, you can’t deny the fact that most consumer traffic comes from the online world. Before, all you need was either a website or a Facebook page, but the digital sphere is evolving so fast that most businesses realized...
6 Copywriting Tips You Need to Know
Want to improve your marketing copy? Copywriting is a good skill to have — and one that takes practice. Whether you’re writing landing pages, emails, social media posts, blogs or ads, there are a few copywriting best practices that can help with boosting conversions. Nail your copy and avoid mishaps with these six quick copywriting tips: 1. Know Your Audience Great copy starts with thorough...
How to Grow Your Podcast Audience
Podcasting is an increasingly popular marketing medium, but it comes with a lot of unique challenges — especially as far as listener growth is concerned. It’s getting harder and harder to cut through the noise, and you can’t run a successful podcast if no one is listening. That’s why it’s so important to have a strategy in place for building (and sustaining) an audience. Here are some tips that...
Quick Tips for Using Marketing Imagery
How important is imagery in marketing campaigns? Images help your brand make a good impression and a lasting impact on your audience. And when used correctly, they increase the potential for more engagement and more sales. Here’s why images matter and how to choose the best visual content for your marketing campaigns. Why Imagery Matters in MarketingThe brain has an uncanny ability to understand...
What to Know About Web 3.0
Are you familiar with Web 3.0 (or web3)? It’s been dubbed the next iteration of the internet, and it’s something you might want to keep on your radar. It seems like everyone is talking about web3, but there isn’t a real consensus about what it is and what it isn’t. To help clear up some confusion, we’ve put together this brief guide to Web 3.0 — including what it (might) actually mean. The Web...
5 Must-Know Marketing Trends for 2022
Curious about what’s trending in the world of marketing? Today’s strategies are all about improving the customer experience. Emerging best practices make it easier, safer and more pleasant to shop and interact with brands online. And if you haven’t already incorporated them into your strategy, now would be a good time to start. Here are five trends worth learning about and adopting: 1....
5 Luxury Marketing Ideas to Learn From
There's a lot to learn from looking at how luxury products and services are marketed. And there's a lot that you can emulate, even if your product or service isn't catering to the same audience. Think you might want to try out a marketing tactic from the luxury market? From messaging to online user experiences, here are five things luxury brands do differently: 1. Focus on Storytelling All...
Seven Reasons Why Your Business Needs a Marketing Makeover
Your firm or organization has just begun another year of operation, which is an achievement to be proud of. So, how's the marketing at your company going? In terms of marketing strategy, are you head and shoulders above your competitors? If you're not happy with your company's overall brand image and messaging, a marketing makeover may well be necessary. But how can you tell if your brand needs...
6 Tips for More Intimate Marketing
Is your content connecting with customers? Effective marketing is — and likely always will be — a distinctly human-to-human endeavor. It’s important that your content cultivates intimacy with your audience and engages in a way that builds trust. And that’s not something you can fake (or pass off to AI robots). So, how do you get more personal? Here are six tips to get you started. 1. Start...
