Landing pages have one goal: convert. Done right, they can be a huge driver of lead generation for your brand. But landing pages that are poorly executed don’t have much to offer — for you or your audience.
Whether you’re creating a new landing page from scratch or are looking to improve an existing one, here are four tips to help you knock it out of the park.
1. Ace Your Headline
A great headline sets the tone for what does (or doesn’t) happen next. Keep it concise and on-brand, and make sure that it accurately conveys what the user will find on the page — such as a gated asset, special promotion or webinar access.
2. Use Simple but Attractive Design Elements
There are a lot of places where your brand can show off its graphic design skills, but with landing pages, simpler is usually better. Use your landing page design to reinforce your brand identity but avoid making it overcomplicated.
3. Write Clear Copy
Your landing page copy should be clear and concise, describing the features and benefits behind its purpose. Keep it skimmable, using creative formatting to highlight your key points.
4. Have a Strong CTA
The primary intent of a landing page is to drive action. Instead of leaving visitors to figure out what you want them to do, create a strong CTA that’s easy to spot. This can make or break your conversion rates, so consider A/B testing CTA language and placement to get it right.
