by Jack Smith | Feb 22, 2023 | Digital Marketing, Marketing, Marketing Awareness, Marketing Campaigns
Younger and more diverse buyers are coming to the forefront — and so are their expectations. And if you haven’t already, it’s time to adapt and make sure you’re accounting for this key shift in your target audience. Here are four B2B marketing trends to help get you...
by Jack Smith | Feb 6, 2023 | Digital Marketing, Digital Publishing, Marketing, Marketing Strategy
Creating landing pages is easy. Getting them right, though? That takes a bit more work. A great landing page can make all the difference in the effectiveness of your marketing campaign. It’s also essential for making a good impression and following through on the...
by Jack Smith | Jan 16, 2023 | Digital Marketing, Market Research, Marketing, Marketing Awareness
January and February might seem slow compared to the nonstop frenzy of the holiday season, but that doesn’t mean you should curtail your marketing efforts. Instead, it’s the perfect time to set new goals, take stock of what’s been working, and indulge in a little more...
by Jack Smith | May 2, 2022 | Copywriting, Copywriting Tips, Digital Marketing
Want to improve your marketing copy? Copywriting is a good skill to have — and one that takes practice. Whether you’re writing landing pages, emails, social media posts, blogs or ads, there are a few copywriting best practices that can help with boosting conversions....
by Jack Smith | Nov 1, 2021 | Content Creation, Content Management, Digital Marketing, Ways to Improve Marketing Content
Successful marketing requires content — and lots of it. But if you’re not seeing positive results, there’s a good chance that your content needs improvement or you’re not sharing it effectively. Let’s take a look at three common content problems and a few helpful...
by Jack Smith | Oct 5, 2021 | Marketing Campaigns, Marketing Content
Marketing campaigns have historically featured branding and images that set an impossible standard in an attempt to sell their products or services. In recent years, however, consumers have been advocating for change. They want to have their needs met, not alter who...
