by Jack Smith | Sep 19, 2022 | customer personas
Are you putting customer personas to work? A customer persona is an incredibly helpful tool in marketing. But in order to get the full range of benefits, you need to make sure that you’re following all of the necessary do’s and don’ts that go into creating them....
by Jack Smith | Sep 8, 2022 | Copywriting, Marketing
Are you using alt text correctly? Alt text (aka “alternative text,” “alt attributes” or “alt descriptions”) is beneficial for both accessibility and SEO. But a lot of brands aren’t using it right, which can lead to issues with user experience and search engine...
