by Jack Smith | Dec 23, 2024 | blog, Marketing, Marketing Awareness, Marketing Strategy
The Importance of Marketing When Starting a New Year As the calendar turns and a new year begins, businesses worldwide look to re-strategize, set new goals, and position themselves for success. One of the most crucial aspects of this process is marketing. Marketing is...
by Jack Smith | May 18, 2023 | Marketing Strategy
Are artificial intelligence and machine learning tools like ChatGPT a big win for marketers — or a big risk? There’s been a lot of buzz about AI-generated content and marketing assistance, but it can be hard to read between the lines and figure out whether ChatGPT and...
by Jack Smith | Mar 7, 2023 | Marketing, Marketing Awareness, Marketing Campaigns, Marketing Strategy
Personalizing your marketing is a fantastic way to make more effective connections with prospects, leads and customers. It’s also an integral part of any modern marketing strategy, since research has proven time and time again that people are more likely to respond to...
by Jack Smith | Feb 6, 2023 | Digital Marketing, Digital Publishing, Marketing, Marketing Strategy
Creating landing pages is easy. Getting them right, though? That takes a bit more work. A great landing page can make all the difference in the effectiveness of your marketing campaign. It’s also essential for making a good impression and following through on the...
by Jack Smith | Nov 8, 2022 | Marketing, Marketing Awareness, Marketing Campaigns, Marketing Strategy
The holidays have a way of creeping up on us but don’t worry, there’s still plenty of time to catch up. We’re sharing five of our favorite last-minute holiday marketing tips, all tied up in a pretty bow and ready to help boost your seasonal sales. Ready to start?...
by Jack Smith | Jul 5, 2022 | Marketing, Marketing Strategy
The internet has made it so that anyone and their dog can post content and (potentially) get paid for it. And today, the global influencer community is bringing in an estimated $13.8 billion, with no signs of slowing down anytime soon. Here’s what to know about the...
