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Cognitive Biases and Marketing Strategy

Cognitive Biases and Marketing Strategy

by Jack Smith | May 18, 2022 | Marketing, Marketing Awareness, Marketing Strategy

Digital marketing isn’t a new thing these days and most businesses have already shifted to it regardless of the industry that they’re in. Whether you’re selling products or services, you can’t deny the fact that most consumer traffic comes from the online world....
Quick Tips for Using Marketing Imagery

Quick Tips for Using Marketing Imagery

by Jack Smith | Apr 4, 2022 | Marketing, Marketing Awareness, Marketing Strategy

How important is imagery in marketing campaigns? Images help your brand make a good impression and a lasting impact on your audience. And when used correctly, they increase the potential for more engagement and more sales. Here’s why images matter and how to choose...
5 Luxury Marketing Ideas to Learn From

5 Luxury Marketing Ideas to Learn From

by Jack Smith | Mar 9, 2022 | Marketing, Marketing Awareness, Marketing Strategy

There’s a lot to learn from looking at how luxury products and services are marketed. And there’s a lot that you can emulate, even if your product or service isn’t catering to the same audience. Think you might want to try out a marketing tactic from...
Seven Reasons Why Your Business Needs a Marketing Makeover

Seven Reasons Why Your Business Needs a Marketing Makeover

by DevAdmin | Feb 13, 2022 | Marketing, Marketing Awareness, Marketing Strategy

Your firm or organization has just begun another year of operation, which is an achievement to be proud of. So, how’s the marketing at your company going? In terms of marketing strategy, are you head and shoulders above your competitors? If you’re not...
6 Tips for More Intimate Marketing

6 Tips for More Intimate Marketing

by Jack Smith | Feb 7, 2022 | Marketing, Marketing Awareness, Marketing Strategy

Is your content connecting with customers? Effective marketing is — and likely always will be — a distinctly human-to-human endeavor. It’s important that your content cultivates intimacy with your audience and engages in a way that builds trust. And that’s not...
Is Your Marketing Strategy All-Inclusive?

Is Your Marketing Strategy All-Inclusive?

by Jack Smith | Jan 18, 2022 | Marketing, Marketing Awareness, Marketing Strategy

By now you’ve probably realized that consumers expect more diversity from their favorite brands’ marketing content, images, social media, community initiatives and offerings. If you’re not considering diversity and inclusion with thoughtfulness and intent, you’re...
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