There’s a lot to learn from looking at how luxury products and services are marketed. And there’s a lot that you can emulate, even if your product or service isn’t catering to the same audience.
Think you might want to try out a marketing tactic from the luxury market? From messaging to online user experiences, here are five things luxury brands do differently:
1. Focus on Storytelling
All marketing is intended to get the point across. Luxury brands, however, do this with storytelling tactics that tend to focus on history, craftsmanship, and passion.
2. Be Conscientious
Among the chief concerns of a luxury marketer is paying close attention to brand perception, particularly in regards to humanity and authenticity. Consumers have high expectations for brands and want to see social consciousness along with a great product.
3. Use Only High-Quality Content
When done right, you can tell a brand is catering toward a luxury market immediately. That’s done, in part, with exceptional marketing content that uses high-quality images and specific language to elevate brand voice and identity.
4. Be Aspirational
All good marketers understand who their customers are, but luxury marketers also understand who their customers want to be. They recognize the importance of appealing to people’s lifestyle goals.
5. Give a Great User Experience
Consider the difference between a lux brand’s website and the website of a big box brand. Prices are different, of course, but the former is also a whole lot prettier (and easier) to shop on. Luxury brands make sure that their website and checkout process are a seamless experience.
Need help incorporating more luxury ideas into your marketing strategy? Let’s talk.
