by Jack Smith | Feb 6, 2023 | Digital Marketing, Digital Publishing, Marketing, Marketing Strategy
Creating landing pages is easy. Getting them right, though? That takes a bit more work. A great landing page can make all the difference in the effectiveness of your marketing campaign. It’s also essential for making a good impression and following through on the...
by Jack Smith | Aug 22, 2022 | Brand Story, Digital Publishing, Marketing
Are you telling the right story about your brand? Your business’s narrative plays a huge role in how customers perceive it. It’s essential that the story you tell is well-aligned with your values, your objectives and your overall brand mission — and it’s important to...
by Jack Smith | Jul 24, 2021 | blog, Blog Post, Digital Marketing, Digital Publishing, Marketing
Are you using Shopify? It’s one of the simplest and most popular e-commerce platforms available, and it has plenty of features to help you boost awareness and sales. But to take full advantage of Shopify, make sure you understand how to optimize your use of the...
by Jack Smith | Jul 13, 2021 | blog, Blog Post, Digital Marketing, Digital Publishing, Marketing
Are you familiar with omnichannel marketing? While it’s easy to get confused with multichannel marketing, omnichannel marketing is a distinct approach with its own best practices — and its own big benefits for your brand. Here’s what to know, including the basics of...
by Jack Smith | Jun 21, 2021 | Blog Post, Digital Marketing, Digital Publishing, Marketing
Are you in touch with Gen Z? The nation’s next big generation of spenders grew up in an era of connectivity and social influence, both in terms of how they relate to each other and how they relate to brands. To get their attention, you’re going to have to know...
by Jack Smith | Jun 7, 2021 | Blog Post, Digital Marketing, Digital Publishing, Email, Email Marketing, Marketing
How to Write a Great Email Signature Is your email signature sending the right message? While it might seem like a small detail, your email signature reflects on both you and your brand — and it’s important to get it right. Doing so lends more authority to your...
