Curious about what’s trending in the world of marketing?
Today’s strategies are all about improving the customer experience. Emerging best practices make it easier, safer and more pleasant to shop and interact with brands online. And if you haven’t already incorporated them into your strategy, now would be a good time to start.
Here are five trends worth learning about and adopting:
1. Privacy
There’s a lot more emphasis on privacy now, both from consumers who want more control over their data and tech companies taking those concerns seriously. Brands will need to thoroughly think through where, why and how they contact people — consumers are much more protective of their digital space.
2. Shoppable Content
Having a strong social media presence is as important as ever, but increasingly, so is incorporating shoppable content into your posts. Consumers expect to be able to shop as they scroll. Social commerce features to make it easy for them — and for sales teams.
3. Community Focus
The community that brands build through live streams, user-generated content, social media responses, and other types of engagement helps increase brand loyalty and advocacy.
4. Content Quality
SEO is still crucial, but in 2022, it’s more about user experience and content quality than keyword stuffing. Focus on incorporating real value into the content you produce, and write in a way that’s more conversational and more in tune with what an audience wants and needs.
5. Authenticity
Brands have a voice and an identity. Authentic, relevant material will help cut through the noise and build trust with audiences, so don’t be afraid to have a point of view when creating new marketing content.
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