Successful marketing requires content — and lots of it. But if you’re not seeing positive results, there’s a good chance that your content needs improvement or you’re not sharing it effectively.
Let’s take a look at three common content problems and a few helpful solutions:
Problem: Your objectives are too broad and you don’t have a clear idea of what you want to achieve with each piece of content you create.
Solution: While your overall goal may be to increase sales, create more effective content by narrowing in on specific goals for each piece. Brand awareness, site traffic, email newsletter sign-ups, and other targeted objectives are just as important.
Problem: You’re driving your team crazy by requiring a nonstop stream of totally new content.
Solution: Put your archives to use and breathe new life into stale content by regularly repurposing and updating older pieces. It’ll save you from the slog of constant brainstorming, and it’s a great way to boost conversions on existing work.
Problem: Your tried-and-true SEO strategy isn’t producing the same results that it used to.
Solution: SEO is an ever-evolving field, and it’s important that your marketing content strategy evolves with it. Pay close attention to your analytics, and when you notice a drop in views, clicks or other conversions, do some research on current SEO best practices to see if you’re missing the mark somewhere.
Even minor marketing content mistakes can be costly. If you need more support, get in touch and we can help.
