Is your marketing strategy ready to “sleigh” this holiday season?
If you want to make the most of the holidays, you need to go in with a plan. And fortunately, it’s not too late to put marketing practices into place that will help you generate buzz and keep up with customer demands.
Here are six things that you can (and should!) start doing right now to make the season your best yet.
1. Set a Schedule
Don’t just wing it. Schedule out your holiday campaigns and content so that you’re not left scrambling and trying to come up with ideas on the fly.
2. Follow Your Customers’ Lead
It can be a fight for customer attention this time of year. Make sure your brand’s voice is heard by using analytics and surveys to figure out exactly what content your customers want and need — then provide it to them.
3. Share Valuable Content
You don’t want to be too pushy (or try to reach out too often). The goal is to provide high-quality, well-timed resources that offer real value to those who engage, so aim for quality over quantity.
4. Create a Gift Guide
Help your customers out by creating and sharing gift guides that feature your product or service alongside other relevant (but not competing) ideas.
5. Offer Safe Shopping Options
If you’re marketing a brick-and-mortar store, make sure to let your customers know their safety matters. Mask protocols, ample hand sanitizer, and curbside pickup options are a great place to start.
6. Optimize Your Website
Make sure your website is updated, accessible and ready to handle higher traffic. The last thing you want is to bring more eyes to your site only to have it crash as a result.
Need more guidance ahead of the holidays? Get in touch and we can help.
