DIGITAL MARKETING BLOG
Digital Marketing Advice & Insights from Smith Marketing
5 Tips for a Successful Landing Page
Creating landing pages is easy. Getting them right, though? That takes a bit more work. A great landing page can make all the difference in the effectiveness of your marketing campaign. It’s also essential for making a good impression and following through on the promises you made in your ad or social media post. Here are five smart and savvy landing page tips so you can be sure yours, well,...
Make the Most of Your Downtime
January and February might seem slow compared to the nonstop frenzy of the holiday season, but that doesn’t mean you should curtail your marketing efforts. Instead, it’s the perfect time to set new goals, take stock of what’s been working, and indulge in a little more creativity. Here are four tips for post-holiday marketing strategies and ideas: 1. Think Ahead Whether you already have a...
The Benefits of Commerce Content
We’ve seen a huge push in demand for well-written commerce content, especially as people continue to shop online instead of in-store. And if you’re representing a brand with goods to sell, it might be a smart move to start writing some of your own. Here’s what to know about commerce content, including why it’s good business for brands. What Is Commerce Content? Publishers have been sharing...
5 Last-Minute Holiday Marketing Ideas
The holidays have a way of creeping up on us but don’t worry, there’s still plenty of time to catch up. We’re sharing five of our favorite last-minute holiday marketing tips, all tied up in a pretty bow and ready to help boost your seasonal sales. Ready to start? Check out these simple, seasonal marketing ideas that you can add to your calendar right now. #1: Create a Festive Gift GuideShowcase...
How to Brand Stock Photos
Are you making the most of stock photos? Branding stock photos can up your image game and help you make stronger connections with your audience. It can also help improve your social posts and build more buzz around your brand — all of which are big wins for your digital marketing efforts. Branding stock photos is simple. Here’s how to do it, plus four sites to get great free images. The Basics...
Why Your Brand Needs a Style Guide
What’s the point of a brand style guide? Style guides lay out many of the details behind your company’s marketing materials, from fonts and formatting to grammar and link use. And they’re an essential asset when it comes to keeping your brand identity consistent — especially if your team works with freelancers or contract workers. Here’s how to make your style guide shine, including three...
The Quick Guide to Customer Personas
Are you putting customer personas to work? A customer persona is an incredibly helpful tool in marketing. But in order to get the full range of benefits, you need to make sure that you’re following all of the necessary do’s and don’ts that go into creating them. Here’s what to know so you can craft customer personas that boost your marketing performance and drive more business your way. What Is...
How (and Why) to Write Better Alt Text
Are you using alt text correctly? Alt text (aka “alternative text,” “alt attributes” or “alt descriptions”) is beneficial for both accessibility and SEO. But a lot of brands aren’t using it right, which can lead to issues with user experience and search engine performance. Make sure you meet the mark. Learn more about the role of alt text and how to write it well: What Is Alt Text? Alt text is...
How to Write Your Brand Story
Are you telling the right story about your brand? Your business’s narrative plays a huge role in how customers perceive it. It’s essential that the story you tell is well-aligned with your values, your objectives and your overall brand mission — and it’s important to be the one controlling this narrative. Here’s what a good brand story can do, plus tips for making yours a success. What Is a...
Is it time to market in the metaverse?
Any new social media platform offers marketing potential to brands. And the metaverse, touted by some as the future of the internet, is no different. However, that doesn’t mean it’s worth investing in just yet. Here’s your quick guide to the metaverse — including why you can probably hold off on your metaverse marketing strategy (for now, at least). What Is the Metaverse? The metaverse exists at...
