Google Reviews is a great tool for any business wanting to expand its potential customers. It can give a big credibility score to a brand without the need to spend much time and money. In these recent times where everything is digital, you need to step up your game if you want to advance your business. Maximizing the use of Google reviews by having them embedded into your website gives your business a huge advantage over your competitors. The power of positive reviews, particularly in today’s online world, is smart. That is why your business will need a good strategy on how to best utilize Google reviews to help drive more success your way. This article focuses on the six (6) reasons why you should utilize Google Reviews to better promote your business, with one new and exciting option of having LIVE Google Reviews embedded into your existing or future website.

Here are Top Reasons Why You Need Google Reviews Now:

1. Customer Trust

With the changing consumer behavior nowadays, people are more concerned with transparency when it comes to business. Consumers tend to associate transparency with the accessibility of information by any given business. Some of them conduct thorough research about the company or business before deciding to buy their products or service.

According to recent studies, around 88% of consumers read reviews in order to determine the quality and credibility of a given business. A big chunk of this research is mostly done through Google reviews. Recent surveys also imply that 72% of consumers assert that positive reviews make them trust the business more. Thus making a great opportunity for businesses to achieve a competitive advantage over competitors through Google reviews.

2. Transparency

If you respond to Google reviews, you are also telling your consumers in a way that you want to stay transparent. Maintaining transparency in your business is essential especially with the rampant privacy issues surfacing over the years. Without transparency, you will not be able to establish trust with your customers and brand loyalty. Aside from that, transparent and honest reviews will allow your business to offer peace of mind to your consumers. Staying open and transparent offers social proof that your business is indeed trustworthy. 

3. Search Engine Optimization and Online Exposure

In the online world, search engine optimization (SEO) is a vital tool if you want to step up your digital marketing strategy. People online use Google to search for answers every day. In order to be visible to your potential customers, you need to optimize your content in order to gain a higher rank on search engines. If you rank high, Google tells the consumers that you are a trusted source.

When it comes to Google reviews, using this tool can increase your SEO. Google has a complex search algorithm. Though this is the case, Google reviews have a great impact on Google Search. Around 9% of its search algorithm is directed by review signals similar to those with Google reviews. These signals are mostly focused on the number of reviews (quantity), the speed you receive reviews (velocity), and various sources your reviews come from (diversity). It can help your business rank higher over competitors on the search page. We have noticed that client sites that have been embedded with their Google Reviews have experienced a nice bump in their search rankings.

4. Brand Awareness & Recognition

When your local SEO improves, you are also expanding your online exposure. The longer time people see your business name, the more likely they will recognize and remember your business. Improving your brand awareness can help you remain on top of the customers’ minds. If you have a limited budget for your marketing and advertising campaigns, a Google review is a great resource. If you encourage your customer to leave reviews, you can increase your brand awareness and you will be able to keep up with your competitors.

5. Website Traffic

Having Google reviews can likely increase the number of visitors to your website. Leading someone to click on your link through a search engine will help you increase your website traffic. This will tell Google that you are a credible and relevant source, thus improving your SEO ranking. When you increase your Google review, you are also improving your click-through rate. These Google reviews can help you increase your website clicks. As a result, you are able to encourage more people to visit and explore your website and help them learn more about your business.

Aside from that, you can also use Google Reviews as additional social proof for your website by embedding them on your site. These Google reviews are actual reviews from your Google My Business page so no need to update them since it’s fully automated.

It’s a simple yet powerful way of getting customers to trust your brand the moment they open your website and learn more about what you do and how you do it.

6. Return on Investment (ROI)

Most people buy products and services from businesses they trust. If they are searching from brands they have never heard of before, the tendency is that they will look for legit and valid reviews. They tend to read online reviews from verified customers and purchasers in order to determine if the product or service is indeed worth every penny. When a potential customer clicks to your website, they will be able to see what your business can offer. They will be enticed to buy and avail of such service.

Another advantage of Google reviews is that it can increase conversions. When customers find you as a top-rated business, they will be inclined to trust you and as a result, they will be enticed to buy from you. Since you did not spend expensive campaigns nor advertising, you will then improve your return on investment (ROI) with that purchase. Embedding your Google Reviews on your site is a one-time fee.

Final Thoughts

In summary, Google reviews can certainly improve three key areas of your business. These are brand awareness and trust, search engine optimization, and feedback. Using Google reviews is a great way to help your business step up, especially in the online world we live in. Google reviews come with excellent advantages that you can use. Missing out on this resource can be a drawback since your competitors may be using this one too. If you want to stay ahead of the competition, then boost your awareness, website traffic, and sales with an active and consistent Google Reviews marketing program.

Smith Marketing, utilizing special software, can embed LIVE Google Reviews into your website, whether on an existing page or on a new reviews web page. This one-time service fee will publish your actual Google Reviews on your website. It’s also auto-updating, so immediately after a new review is published on Google, it will show up on your site. The software also gives you the ability to show only 4 and 5-star reviews if you prefer.  Contact Smith Marketing for more details and pricing on this unique marketing opportunity.