Have you considered using Medium as part of your company’s content strategy?

Medium is a social publishing platform that allows anyone to post original blog content. And there are some big benefits to doing so — including boosting brand awareness among Medium’s large reader base (236.65 million monthly visitors and counting).

Here’s what to know about adding Medium to your content marketing strategy (plus a few best practices):

How Medium Can Help Your Content Marketing Strategy
The more ways that you can connect, the better. While Medium shouldn’t replace your company blog, you can use it as a supplementary tool to reach more people, establish thought leadership and increase brand engagement — all of which make it worth a bit of added effort.

Ways to Use Medium
There are various ways to use Medium for your brand’s benefit, especially when it comes to building more authority in your industry.

• Original content: Write and share new content on topics relevant to your niche and audience.
• Re-publishing: Repurpose and cross-post existing blog content onto Medium to expand your reach.
• Engage: Follow people who like your posts, respond to comments and use your content to drive engagement to your social pages and website.
• Network: Partner with other brands or notable writers to tap into a deeper audience pool.

Best Practices
Success on Medium isn’t a guarantee, but there are some things you can do to increase your chances.

• Be original. Make sure you’re adding to the conversation instead of just repeating what others are saying.
• Keep it clean. Your headline and copy should be typo-free and grammatically correct, and you should take just as much care with your content as you would posting on your own site.
• Avoid overt CTAs. Let engagement happen organically instead of trying to force it with a direct CTA.

Set your ideas in motion with Medium – click here to learn more

Need help with your company’s marketing? Get in contact with Smith Marketing today.