6 Must-Follow Holiday Marketing Tips

6 Must-Follow Holiday Marketing Tips

Is your marketing strategy ready to “sleigh” this holiday season?

If you want to make the most of the holidays, you need to go in with a plan. And fortunately, it’s not too late to put marketing practices into place that will help you generate buzz and keep up with customer demands.

Here are six things that you can (and should!) start doing right now to make the season your best yet.

1. Set a Schedule
Don’t just wing it. Schedule out your holiday campaigns and content so that you’re not left scrambling and trying to come up with ideas on the fly.

2. Follow Your Customers’ Lead
It can be a fight for customer attention this time of year. Make sure your brand’s voice is heard by using analytics and surveys to figure out exactly what content your customers want and need — then provide it to them.

3. Share Valuable Content
You don’t want to be too pushy (or try to reach out too often). The goal is to provide high-quality, well-timed resources that offer real value to those who engage, so aim for quality over quantity.

4. Create a Gift Guide
Help your customers out by creating and sharing gift guides that feature your product or service alongside other relevant (but not competing) ideas.

5. Offer Safe Shopping Options
If you’re marketing a brick-and-mortar store, make sure to let your customers know their safety matters. Mask protocols, ample hand sanitizer, and curbside pickup options are a great place to start.

6. Optimize Your Website
Make sure your website is updated, accessible and ready to handle higher traffic. The last thing you want is to bring more eyes to your site only to have it crash as a result.

Need more guidance ahead of the holidays? Get in touch and we can help.

 


815-355-6892
info@smithmarketing.com


3 Ways to Improve Your Marketing Content

3 Ways to Improve Your Marketing Content

Successful marketing requires content — and lots of it. But if you’re not seeing positive results, there’s a good chance that your content needs improvement or you’re not sharing it effectively.

Let’s take a look at three common content problems and a few helpful solutions:

Problem: Your objectives are too broad and you don’t have a clear idea of what you want to achieve with each piece of content you create.

Solution: While your overall goal may be to increase sales, create more effective content by narrowing in on specific goals for each piece. Brand awareness, site traffic, email newsletter sign-ups, and other targeted objectives are just as important.

Problem: You’re driving your team crazy by requiring a nonstop stream of totally new content.

Solution: Put your archives to use and breathe new life into stale content by regularly repurposing and updating older pieces. It’ll save you from the slog of constant brainstorming, and it’s a great way to boost conversions on existing work.

Problem: Your tried-and-true SEO strategy isn’t producing the same results that it used to.

Solution: SEO is an ever-evolving field, and it’s important that your marketing content strategy evolves with it. Pay close attention to your analytics, and when you notice a drop in views, clicks or other conversions, do some research on current SEO best practices to see if you’re missing the mark somewhere.

Even minor marketing content mistakes can be costly. If you need more support, get in touch and we can help.

 


815-355-6892
info@smithmarketing.com