How to Master the Live Event Activation

How to Master the Live Event Activation

Live events present a unique marketing opportunity to engage your customer in real life and make a unique and long-lasting impression.

While much of the work of marketers involves remote communications, live event activations allow you to engage the customer’s five senses. Done well, these live brand activations can leave a long-lasting positive impression on attendees.

Here’s what to know about live brand activations, including how to make it a great experience.

What Is a Live Brand Activation?

Live brand activation is any activity where you engage directly with your audience. Most of this is done via SMS, email and digital ad campaigns, but live events are also an important piece of the puzzle. 

A live event lets you meet your customers in person and engage with all five senses for true brand awareness. That can make a huge difference for your brand, especially when turning existing customers into die-hard brand loyalists. 

How to Ensure a Great Live Event

A lot goes into designing a successful live event. Here are some quick tips to take some guesswork out of planning a standout experience. 

Hone your message. Know exactly what you want people to take away from your event, not just in terms of information but on a deeper emotional level. Consider your brand values and the theme of your event in this process, and look to other brands’ live events for inspiration.  

Plan something surprising. Novel experiences are a unique way to make a lasting emotional connection. Have fun with your event and devise a strategy for bringing surprise into the equation. 

Make it seamless. From RSVPs to day-of registrations, every step of your event should be seamless for attendees. Eliminate obstacles as needed, and ask for feedback so you know what (if any) snags customers are hitting along the way. 

Still trying to figure out where to start? Contact us today for support on putting on a killer live event. 


How to Hire and Work With a Ghostwriter

How to Hire and Work With a Ghostwriter

Writing a book is a hard task – and one that requires a huge investment of time and effort. A ghostwriter, however, can be a smart solution to a tricky problem, providing you with well-written content specially formulated to sound like it’s coming from you. 

Here’s how to make the most of the process, with quick tips on hiring and working with your ghostwriter of choice.

Where to Find Ghostwriters

A good ghostwriter doesn’t come cheap, so be sure to do your research when selecting the right person for the job. 

Start your search with freelance writer marketplaces, and make sure to thoroughly check writing samples and client testimonials before hiring. If no one measures up, your next bet would be to go through a third-party ghostwriting agency – preferably one with a qualified roster of rockstar writers. 

7 Steps to a Successful Ghostwriting Relationship

Before handing off your project, you have to set out clear expectations. This includes a contract that outlines these seven factors:

1. Project Purpose

Define the purpose and goals of your project, including messaging specifics like what, why and to whom you’re trying to communicate. 

2. Budget and Timing

Establish a budget and timeline, and consider offering payment at key steps instead of in one lump sum. 

3. Collaboration

Determine how much (or how little) input you want to have along the way, as well as what communication channels you’ll be using. 

4. Intellectual Property

Be clear about who will own the rights to the final product, and cover any necessary permissions for existing materials your writer will be using. 

5. Quality Standards

Provide a guide for the style and tone you expect, plus the level of research required. 

6. Feedback and Revisions

Establish a feedback process and agree on how many revisions are included in the budget. 

7. Confidentiality

Cover any necessary nondisclosure agreements and additional confidentiality requirements you expect from the ghostwriter. 

Need more advice? Let’s chat!