Want to improve your marketing copy?
Copywriting is a good skill to have — and one that takes practice. Whether you’re writing landing pages, emails, social media posts, blogs or ads, there are a few copywriting best practices that can help with boosting conversions.
Nail your copy and avoid mishaps with these six quick copywriting tips:
1. Know Your Audience
Great copy starts with thorough research. Make sure you know exactly who your audience is, what their interests are and why they’re looking at a product or service like yours.
2. Avoid Clutter
Keep your copy concise, and remove word clutter as much as possible. You can still hit your word count without adding in a ton of fluff, and your content will be better off for it.
3. Perfect Headlines and CTAs
First impressions and last impressions matter. Prioritize attention-grabbing headlines and strong CTAs to increase the chances that your copy leads to conversions.
4. Tell a Story
Have a narrative in mind when crafting your copy. Your writing should tell a story, ideally in a way that’s geared toward keeping your audience on the page.
5. Look Out for Friction Points
Edit your work closely, and keep an eye out for areas that detract from your message. The more you can remove superfluous text, the more effective your copy will be.
6. Make Good Use of White Space
Sometimes it’s what’s not there that really makes a difference. Pay attention to how your copy will appear on the screen, and be sure to format in a way that’s easy to digest and appealing to look at.
Need more help nailing your marketing efforts? Let’s chat.
