by Jack Smith | Oct 3, 2022 | Brand Needs, Brand Story
What’s the point of a brand style guide? Style guides lay out many of the details behind your company’s marketing materials, from fonts and formatting to grammar and link use. And they’re an essential asset when it comes to keeping your brand identity consistent —...
by Jack Smith | Sep 19, 2022 | customer personas
Are you putting customer personas to work? A customer persona is an incredibly helpful tool in marketing. But in order to get the full range of benefits, you need to make sure that you’re following all of the necessary do’s and don’ts that go into creating them....
by Jack Smith | Sep 8, 2022 | Copywriting, Marketing
Are you using alt text correctly? Alt text (aka “alternative text,” “alt attributes” or “alt descriptions”) is beneficial for both accessibility and SEO. But a lot of brands aren’t using it right, which can lead to issues with user experience and search engine...
by Jack Smith | Aug 22, 2022 | Brand Story, Digital Publishing, Marketing
Are you telling the right story about your brand? Your business’s narrative plays a huge role in how customers perceive it. It’s essential that the story you tell is well-aligned with your values, your objectives and your overall brand mission — and it’s important to...
by Jack Smith | Aug 4, 2022 | Marketing, Metaverse
Any new social media platform offers marketing potential to brands. And the metaverse, touted by some as the future of the internet, is no different. However, that doesn’t mean it’s worth investing in just yet. Here’s your quick guide to the metaverse — including why...
