by Jack Smith | Jun 21, 2021 | Blog Post, Digital Marketing, Digital Publishing, Marketing
Are you in touch with Gen Z? The nation’s next big generation of spenders grew up in an era of connectivity and social influence, both in terms of how they relate to each other and how they relate to brands. To get their attention, you’re going to have to know...
by Jack Smith | Jun 7, 2021 | Blog Post, Digital Marketing, Digital Publishing, Email, Email Marketing, Marketing
How to Write a Great Email Signature Is your email signature sending the right message? While it might seem like a small detail, your email signature reflects on both you and your brand — and it’s important to get it right. Doing so lends more authority to your...
by Jack Smith | May 17, 2021 | Blog Post, Digital Marketing, Digital Publishing
Have you considered using Medium as part of your company’s content strategy? Medium is a social publishing platform that allows anyone to post original blog content. And there are some big benefits to doing so — including boosting brand awareness among Medium’s...
by Jack Smith | May 5, 2021 | Digital Marketing, Google My Business, Search Engine Optimization (SEO)
Have you put Google My Business to work for your brand? Google My Business (GMB) allows companies to control how they show up in Google Maps and Google Search. And if you leverage it properly, it can offer you a ton of advantages — especially in your local...
by Jack Smith | Apr 20, 2021 | blog, Digital Marketing, Marketing, SMS Marketing, Text Marketing
Reach Your Customers With Text Messaging Is your business making good use of SMS marketing? Text messages can be a great tool for brands. Done right, they’re a fast and direct way to stay connected with your audience, share promotions and collect data on consumer...
by Jack Smith | Mar 1, 2021 | blog, Digital Marketing, Marketing, Responsive Website Design
Landing pages have one goal: convert. Done right, they can be a huge driver of lead generation for your brand. But landing pages that are poorly executed don’t have much to offer — for you or your audience. Whether you’re creating a new landing page from scratch or...
