Have you put Google My Business to work for your brand?

Google My Business (GMB) allows companies to control how they show up in Google Maps and Google Search. And if you leverage it properly, it can offer you a ton of advantages — especially in your local market.

To help you do it, we’ve put together a quick overview of GMB, including helpful tips to help you make the most of it.

What Is Google My Business?

Google My Business (GMB) is a free Google feature that allows businesses to manage how they appear in local searches. In addition to optimizing your listing, you can also manage images, videos, and reviews, as well as publish posts and answer questions that might be relevant to your local audience.

How Do You Use GMB?

Set up a Google account for your business here, and then create your profile. Once it’s approved by Google, it’ll show up when people search for your brand.

Some benefits to doing so:

• Increased visibility on Google Search and Maps.
• Quick and easy way to share information with customers.
• Ability to see and manage Google Reviews.

Making GMB Work for You

To make GMB work as part of your marketing strategy, you’ll want to have a few best practices in place. Aside from claiming your profile in the first place, make sure you fill out every section. It’s a lot of work upfront, but it will increase the utility of your listing.

Second, update your profile regularly. Answer questions, publish posts, add new photos or videos and double-check that everything is accurate and up-to-date.

While you’re at it, set up messaging on the platform — and use it. It’s one more way for your customers to keep in touch, which is always a good thing.

Need more help with your marketing? Reach out today.