Marketing Campaigns Archives

3 Tips for Better TikTok Marketing

by Jack Smith | Mar 20, 2023 | Market Research, Marketing, Marketing Awareness, Marketing Campaigns, TikTok Marketing

New years always bring new trends and best practices to make a bigger impact with your marketing. This year, TikTok is the newer platform on the block that has marketers’ creative juices flowing.

The platform is constantly evolving with new functionalities and brand-boosting capabilities, which makes it an exciting frontier full of new opportunities.

Here are three smart ways to use TikTok for marketing in 2023.

1. Find your TikTok audience.

With more than a billion users TikTok has a lot to offer in terms of views. But unless you have a well-defined target audience, it’s going to be difficult to create the right content for the right people. Use factors like age, geographic location, behavioral demographics, and buying behaviors to hone in on your core audience most likely to buy your products.

2. Stay ahead of TikTok trends.

To stay relevant on TikTok, you have to be able to not only participate in big trends when they occur but also anticipate what’s on deck. Follow influencers and competitors in your field to see what’s gaining steam, and utilize various social media tools to see what topics and hashtags are trending even before they really hit it big.

3. Link up with TikTok influencers.

Authenticity is key for successful influencer marketing, and no one does authenticity better than the viral TikTok creators known as influencers. They are highly relatable to their audiences; therefore the audiences trust their content. Do some back-end research to put together a list of influencers who align with your brand, your audience, and what you’re selling; then reach out and start creating some killer collaborations.

Need more TikTok marketing support? Get in touch.

3 Ways to Master Personalized Marketing

by Jack Smith | Mar 7, 2023 | Marketing, Marketing Awareness, Marketing Campaigns, Marketing Strategy

Personalizing your marketing is a fantastic way to make more effective connections with prospects, leads and customers. It’s also an integral part of any modern marketing strategy, since research has proven time and time again that people are more likely to respond to personalized messages versus obvious mass emails.

Here’s why personalization works, plus three tips to make it work for you.

The Power of Personalized Marketing

Personalization is key for driving long-term engagement with current and prospective customers. It gives you an opportunity to provide email recipients with content and recommendations that you know will appeal to them, rather than throwing a bunch of stuff at the wall and seeing what sticks.

For example, if you know which products your audience has engaged with, then you can personalize content that speaks directly to the customer.

Need more convincing? A whopping 90% of U.S. consumers find personalized marketing appealing, and are more likely to make a purchase with a personalized experience.

3 Personalized Marketing Tips

You know the why, but what about the how? Use these tips to master personalized marketing and turn it into more sales.

Look to your data – It’s hard to overstate just how crucial your data is for personalizing communications with your audience. Use both demographic and behavioral data in your efforts, and put out regular campaigns dedicated to keeping this information up to date.
Bring the human element – Be conversational, friendly and empathetic in your messaging. While you’re at it, address all messages to the recipient’s actual name and sign off all emails from a real person with real contact information.
Segment your audience – Different people have different needs and challenges based on where they are in the buyer’s journey. Keep these nuances in mind as you fine tune your marketing, using segmented lists to approach the right leads with the right content at the right time.

Want to know more? Get in touch and let’s talk.

What’s New in B2B Marketing

by Jack Smith | Feb 22, 2023 | Digital Marketing, Marketing, Marketing Awareness, Marketing Campaigns

Younger and more diverse buyers are coming to the forefront — and so are their expectations. And if you haven’t already, it’s time to adapt and make sure you’re accounting for this key shift in your target audience.

Here are four B2B marketing trends to help get you started, all of which are geared toward this new group of buyers.

1. Using a More B2C Approach

There’s long been a distinct difference between B2C and B2B marketing. But lately the lines are blurring, and buyers have many of the same expectations out of a B2B campaign as they do out of a B2C one. To adapt, you’ll need to take on a more B2C approach, including things like interactive experiences and the promotion of user-generated content.

2. Identity-Based Ad Targeting

Moving forward, you’ll need to get creative with your use of analytics, especially as it applies to defining your core customers. Think beyond base-level demographics and use data to better understand who your customers are inside and outside their profession — you can use what you learn to better target your ads and content.

3. Improved Martech Usage

Many B2B marketers have invested in marketing technology (martech) tools in recent years, but not everyone has put them to optimal use. As you look ahead, ensure that not only your budget but your entire tech stack is aligned with your martech approach, particularly when it comes to integration with data- and customer-driven applications.

4. Wider Appeal

One way younger generations are changing the B2B marketing game is by bringing more people in on the decision-making process. That means you’ll need to be able to prove your worth to a wider range of individuals — and provide everyone in the process with a personalized pitch that appeals to their unique pain points.

Need help adjusting your strategy? Let’s talk.

5 Last-Minute Holiday Marketing Ideas

by Jack Smith | Nov 8, 2022 | Marketing, Marketing Awareness, Marketing Campaigns, Marketing Strategy

The holidays have a way of creeping up on us but don’t worry, there’s still plenty of time to catch up. We’re sharing five of our favorite last-minute holiday marketing tips, all tied up in a pretty bow and ready to help boost your seasonal sales.

Ready to start? Check out these simple, seasonal marketing ideas that you can add to your calendar right now.

#1: Create a Festive Gift Guide
Showcase your most present-worthy products in a gift guide. Share it via email and on your site, as well as on social media — it’s sure to give your customers some inspiration for their shopping list.

#2: Offer Free Shipping
With so much spending around the holidays, shoppers are looking to save money wherever possible. Offer and promote free shipping on your products to sweeten the deal and incentivize more purchases.

#3: Hold a Giveaway
Speaking of free stuff, the holidays are as good of an excuse as any to host a giveaway. Make it on theme, and use it as an opportunity to grow your email list while also garnering interest in your brand.

#4: Partner With an Influencer
Influencer marketing is a great way to make a big impact in a short time. Partner with an influencer who aligns with your brand and help them put together a holiday campaign featuring your product or service.

#5: Tack on a Free Gift With a Purchase
Since people are shopping anyway, why not give a little gift of your own by adding a free gift or sample(s) to their purchase? It’s a nice gesture, and it also helps with customer retention and loyalty.

The holidays will be here before you know it. For additional support with seasonal marketing, branding, and web development or SEO get in touch, and we can help.

Is Marketing Moving Away From Perfection?

by Jack Smith | Oct 5, 2021 | Marketing Campaigns, Marketing Content

Marketing campaigns have historically featured branding and images that set an impossible standard in an attempt to sell their products or services. In recent years, however, consumers have been advocating for change. They want to have their needs met, not alter who they are.

If brands want to stay relevant, they’ll have to adjust their approach to branding and marketing. Here are a few ways the industry is evolving to compete in a changing consumer climate.

Be authentic.
More than ever before, people care about a brand telling the truth about their products and demonstrating actual, reasonable results.

Consumers aren’t fooled by flawless makeup or airbrushed images. Give your audience a taste of how your brand looks or functions in real life. For example, try using unaltered photos that showcase a variety of people.

Sound like a human being.
The days of telling consumers what they want are long gone. Companies need to prioritize empathy and consider the struggles, dreams, desires and needs of their target audience. More importantly: Address them with direct, jargon-free language.

Focus on accessibility.
It’s essential for businesses to help create an inclusive community. That means being aware of how language, imagery and messaging can impact how someone relates to your brand.

Personalize the experience.
You want people to enjoy interacting with your brand, and forming a connection is even better. Creating ways for your audience to make their experience more personal can help promote loyalty and increase revenue.

3 Tips for Better TikTok Marketing

3 Ways to Master Personalized Marketing

What’s New in B2B Marketing

5 Last-Minute Holiday Marketing Ideas

Is Marketing Moving Away From Perfection?

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