Personalizing your marketing is a fantastic way to make more effective connections with prospects, leads and customers. It’s also an integral part of any modern marketing strategy, since research has proven time and time again that people are more likely to respond to personalized messages versus obvious mass emails.

Here’s why personalization works, plus three tips to make it work for you.

The Power of Personalized Marketing

Personalization is key for driving long-term engagement with current and prospective customers. It gives you an opportunity to provide email recipients with content and recommendations that you know will appeal to them, rather than throwing a bunch of stuff at the wall and seeing what sticks. 

For example, if you know which products your audience has engaged with, then you can personalize content that speaks directly to the customer. 

Need more convincing? A whopping 90% of U.S. consumers find personalized marketing appealing, and are more likely to make a purchase with a personalized experience.  

3 Personalized Marketing Tips

You know the why, but what about the how? Use these tips to master personalized marketing and turn it into more sales. 

• Look to your data – It’s hard to overstate just how crucial your data is for personalizing communications with your audience. Use both demographic and behavioral data in your efforts, and put out regular campaigns dedicated to keeping this information up to date. 
• Bring the human element – Be conversational, friendly and empathetic in your messaging. While you’re at it, address all messages to the recipient’s actual name and sign off all emails from a real person with real contact information. 
• Segment your audience – Different people have different needs and challenges based on where they are in the buyer’s journey. Keep these nuances in mind as you fine tune your marketing, using segmented lists to approach the right leads with the right content at the right time.   

Want to know more? Get in touch and let’s talk. 

The holidays have a way of creeping up on us but don’t worry, there’s still plenty of time to catch up. We’re sharing five of our favorite last-minute holiday marketing tips, all tied up in a pretty bow and ready to help boost your seasonal sales.

Ready to start? Check out these simple, seasonal marketing ideas that you can add to your calendar right now.

#1: Create a Festive Gift Guide
Showcase your most present-worthy products in a gift guide. Share it via email and on your site, as well as on social media — it’s sure to give your customers some inspiration for their shopping list.

#2: Offer Free Shipping
With so much spending around the holidays, shoppers are looking to save money wherever possible. Offer and promote free shipping on your products to sweeten the deal and incentivize more purchases.

#3: Hold a Giveaway
Speaking of free stuff, the holidays are as good of an excuse as any to host a giveaway. Make it on theme, and use it as an opportunity to grow your email list while also garnering interest in your brand.

#4: Partner With an Influencer
Influencer marketing is a great way to make a big impact in a short time. Partner with an influencer who aligns with your brand and help them put together a holiday campaign featuring your product or service.

#5: Tack on a Free Gift With a Purchase
Since people are shopping anyway, why not give a little gift of your own by adding a free gift or sample(s) to their purchase? It’s a nice gesture, and it also helps with customer retention and loyalty.

The holidays will be here before you know it. For additional support with seasonal marketing, branding, and web development or SEO get in touch, and we can help.