by Jack Smith | Feb 7, 2022 | Marketing, Marketing Awareness, Marketing Strategy
Is your content connecting with customers? Effective marketing is — and likely always will be — a distinctly human-to-human endeavor. It’s important that your content cultivates intimacy with your audience and engages in a way that builds trust. And that’s not...
by Jack Smith | Jan 18, 2022 | Marketing, Marketing Awareness, Marketing Strategy
By now you’ve probably realized that consumers expect more diversity from their favorite brands’ marketing content, images, social media, community initiatives and offerings. If you’re not considering diversity and inclusion with thoughtfulness and intent, you’re...
by Jack Smith | Aug 16, 2021 | Blog Post, Digital Marketing, Marketing, Personalized Marketing
Personalized marketing provides visitors with an individualized experience. In turn, this creates more opportunities for brand growth and customer loyalty — and increases the chance that people will make a purchase. Want to learn more about personalization in...
by Jack Smith | Jul 24, 2021 | blog, Blog Post, Digital Marketing, Digital Publishing, Marketing
Are you using Shopify? It’s one of the simplest and most popular e-commerce platforms available, and it has plenty of features to help you boost awareness and sales. But to take full advantage of Shopify, make sure you understand how to optimize your use of the...
by Jack Smith | Jul 13, 2021 | blog, Blog Post, Digital Marketing, Digital Publishing, Marketing
Are you familiar with omnichannel marketing? While it’s easy to get confused with multichannel marketing, omnichannel marketing is a distinct approach with its own best practices — and its own big benefits for your brand. Here’s what to know, including the basics of...
by Jack Smith | Jun 21, 2021 | Blog Post, Digital Marketing, Digital Publishing, Marketing
Are you in touch with Gen Z? The nation’s next big generation of spenders grew up in an era of connectivity and social influence, both in terms of how they relate to each other and how they relate to brands. To get their attention, you’re going to have to know...
