DIGITAL MARKETING BLOG
Top notch digital marketing advice and insights from Smith Marketing
Home > Blogs
Seven Reasons Why Your Business Needs a Marketing Makeover
Your firm or organization has just begun another year of operation, which is an achievement to be proud of. So, how's the marketing at your company going? In terms of marketing strategy, are you head and shoulders above your competitors? If you're not happy with your...
6 Tips for More Intimate Marketing
Is your content connecting with customers? Effective marketing is — and likely always will be — a distinctly human-to-human endeavor. It’s important that your content cultivates intimacy with your audience and engages in a way that builds trust. And that’s not...
Is Your Marketing Strategy All-Inclusive?
By now you’ve probably realized that consumers expect more diversity from their favorite brands’ marketing content, images, social media, community initiatives and offerings. If you’re not considering diversity and inclusion with thoughtfulness and intent, you’re...
Tips for Adapting to Email Privacy Changes
Are you up to date with Apple’s latest email privacy changes? Last September, Apple made some pretty big changes to the iPhone’s Mail App. The most notable change for email marketers: a “Mail Privacy Protection” feature that lets users hide their activity from third...
3 Ways to Consolidate Your Marketing
Marketing best practices are always evolving. And if you want to keep up, you need to make sure you’re on top of the trends — particularly the ones designed to help you boost efficiency and spending. Enter consolidation: a marketing tactic you can apply to ensure...
6 Must-Follow Holiday Marketing Tips
Is your marketing strategy ready to “sleigh” this holiday season? If you want to make the most of the holidays, you need to go in with a plan. And fortunately, it’s not too late to put marketing practices into place that will help you generate buzz and keep up with...
3 Ways to Improve Your Marketing Content
Successful marketing requires content — and lots of it. But if you’re not seeing positive results, there’s a good chance that your content needs improvement or you’re not sharing it effectively. Let’s take a look at three common content problems and a few helpful...
Demand Gen vs. Lead Gen: The Differences
Demand generation is a big challenge for many companies. It’s tough to create content that’s compelling enough to build brand awareness and create interest around a new product or service. But by generating buzz and driving traffic, demand gen helps companies grow —...
Is Marketing Moving Away From Perfection?
Marketing campaigns have historically featured branding and images that set an impossible standard in an attempt to sell their products or services. In recent years, however, consumers have been advocating for change. They want to have their needs met, not alter who...
How to Use Surveys for Market Research
Every business owner wants to grow. However, it can be difficult to determine the best way to do that (especially if you have a limited budget). One option is to conduct surveys about your product or service. Surveys can help you identify how you can improve your...