by Jack Smith | Aug 3, 2021 | Blog Post, Digital Marketing, PR, Public Relations
Public relations (PR) is a term most people know. But what is it, exactly? On a basic level, PR is how an organization or brand communicates with its audience and the public image it presents. The idea is to create a mutually beneficial relationship. Ready to learn...
by Jack Smith | Jul 24, 2021 | blog, Blog Post, Digital Marketing, Digital Publishing, Marketing
Are you using Shopify? It’s one of the simplest and most popular e-commerce platforms available, and it has plenty of features to help you boost awareness and sales. But to take full advantage of Shopify, make sure you understand how to optimize your use of the...
by Jack Smith | Jul 13, 2021 | blog, Blog Post, Digital Marketing, Digital Publishing, Marketing
Are you familiar with omnichannel marketing? While it’s easy to get confused with multichannel marketing, omnichannel marketing is a distinct approach with its own best practices — and its own big benefits for your brand. Here’s what to know, including the basics of...
by Jack Smith | Jun 21, 2021 | Blog Post, Digital Marketing, Digital Publishing, Marketing
Are you in touch with Gen Z? The nation’s next big generation of spenders grew up in an era of connectivity and social influence, both in terms of how they relate to each other and how they relate to brands. To get their attention, you’re going to have to know...
by Jack Smith | Jun 7, 2021 | Blog Post, Digital Marketing, Digital Publishing, Email, Email Marketing, Marketing
How to Write a Great Email Signature Is your email signature sending the right message? While it might seem like a small detail, your email signature reflects on both you and your brand — and it’s important to get it right. Doing so lends more authority to your...
