March 2022 - Smith Marketing

What to Know About Web 3.0

by Jack Smith | Mar 21, 2022 | Web

Are you familiar with Web 3.0 (or web3)? It’s been dubbed the next iteration of the internet, and it’s something you might want to keep on your radar.

It seems like everyone is talking about web3, but there isn’t a real consensus about what it is and what it isn’t. To help clear up some confusion, we’ve put together this brief guide to Web 3.0 — including what it (might) actually mean.

The Web Revolution

Most of us probably remember the early internet, or Web 1.0. That was the internet of Ask Jeeves and public journals — when we hadn’t quite figured out what the internet was supposed to do.

Next came Web 2.0, and that’s where we are now. Web 2.0 is defined by social connectivity and the monetization of those connections. It’s both more public and, in some ways, more private than its predecessor.

Next Up: Web 3.0

The hope is that web3 eliminates some of the perceived problems with Web 2.0, such as the centralization of content and the lack of user privacy. The idea is a more adaptable, more user-friendly web experience. In theory, it’s not just an improvement on Web 2.0 (and in some ways, such as cybersecurity, it could be a step back) — it’s a different atmosphere powered by blockchain and crypto technology.

Real Deal or Buzzword?

This is where it gets tricky. It’s natural that the internet would progress in dramatic ways, but experts can’t exactly agree on what web3 will and won’t be. So yes, it’s real, but maybe not in the way we currently conceive of it. We’ll just have to wait and see, adapting as needed if and when the internet makes the shift to the next frontier.

Still have questions? Get in touch and let’s chat.

5 Must-Know Marketing Trends for 2022

by Jack Smith | Mar 9, 2022 | Marketing, Marketing Awareness, Marketing Strategy

Curious about what’s trending in the world of marketing?

Today’s strategies are all about improving the customer experience. Emerging best practices make it easier, safer and more pleasant to shop and interact with brands online. And if you haven’t already incorporated them into your strategy, now would be a good time to start.

Here are five trends worth learning about and adopting:

1. Privacy
There’s a lot more emphasis on privacy now, both from consumers who want more control over their data and tech companies taking those concerns seriously. Brands will need to thoroughly think through where, why and how they contact people — consumers are much more protective of their digital space.

2. Shoppable Content
Having a strong social media presence is as important as ever, but increasingly, so is incorporating shoppable content into your posts. Consumers expect to be able to shop as they scroll. Social commerce features to make it easy for them — and for sales teams.

3. Community Focus
The community that brands build through live streams, user-generated content, social media responses, and other types of engagement helps increase brand loyalty and advocacy.

4. Content Quality
SEO is still crucial, but in 2022, it’s more about user experience and content quality than keyword stuffing. Focus on incorporating real value into the content you produce, and write in a way that’s more conversational and more in tune with what an audience wants and needs.

5. Authenticity
Brands have a voice and an identity. Authentic, relevant material will help cut through the noise and build trust with audiences, so don’t be afraid to have a point of view when creating new marketing content.

Need more guidance? Let’s talk.

5 Luxury Marketing Ideas to Learn From

by Jack Smith | Mar 9, 2022 | Marketing, Marketing Awareness, Marketing Strategy

There’s a lot to learn from looking at how luxury products and services are marketed. And there’s a lot that you can emulate, even if your product or service isn’t catering to the same audience.

Think you might want to try out a marketing tactic from the luxury market? From messaging to online user experiences, here are five things luxury brands do differently:

1. Focus on Storytelling

All marketing is intended to get the point across. Luxury brands, however, do this with storytelling tactics that tend to focus on history, craftsmanship, and passion.

2. Be Conscientious

Among the chief concerns of a luxury marketer is paying close attention to brand perception, particularly in regards to humanity and authenticity. Consumers have high expectations for brands and want to see social consciousness along with a great product.

3. Use Only High-Quality Content

When done right, you can tell a brand is catering toward a luxury market immediately. That’s done, in part, with exceptional marketing content that uses high-quality images and specific language to elevate brand voice and identity.

4. Be Aspirational

All good marketers understand who their customers are, but luxury marketers also understand who their customers want to be. They recognize the importance of appealing to people’s lifestyle goals.

5. Give a Great User Experience

Consider the difference between a lux brand’s website and the website of a big box brand. Prices are different, of course, but the former is also a whole lot prettier (and easier) to shop on. Luxury brands make sure that their website and checkout process are a seamless experience.

Need help incorporating more luxury ideas into your marketing strategy? Let’s talk.

What to Know About Web 3.0

5 Must-Know Marketing Trends for 2022

5 Luxury Marketing Ideas to Learn From

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