by Jack Smith | Apr 17, 2023 | Event
Live events present a unique marketing opportunity to engage your customer in real life and make a unique and long-lasting impression. While much of the work of marketers involves remote communications, live event activations allow you to engage the customer’s five...
by Jack Smith | Apr 3, 2023 | Blog Post
Writing a book is a hard task – and one that requires a huge investment of time and effort. A ghostwriter, however, can be a smart solution to a tricky problem, providing you with well-written content specially formulated to sound like it’s coming from you. Here’s...
by Jack Smith | Mar 20, 2023 | Market Research, Marketing, Marketing Awareness, Marketing Campaigns, TikTok Marketing
New years always bring new trends and best practices to make a bigger impact with your marketing. This year, TikTok is the newer platform on the block that has marketers’ creative juices flowing. The platform is constantly evolving with new functionalities and...
by Jack Smith | Mar 7, 2023 | Marketing, Marketing Awareness, Marketing Campaigns, Marketing Strategy
Personalizing your marketing is a fantastic way to make more effective connections with prospects, leads and customers. It’s also an integral part of any modern marketing strategy, since research has proven time and time again that people are more likely to respond to...
by Jack Smith | Feb 22, 2023 | Digital Marketing, Marketing, Marketing Awareness, Marketing Campaigns
Younger and more diverse buyers are coming to the forefront — and so are their expectations. And if you haven’t already, it’s time to adapt and make sure you’re accounting for this key shift in your target audience. Here are four B2B marketing trends to help get you...
