by Jack Smith | Feb 7, 2022 | Marketing, Marketing Awareness, Marketing Strategy
Is your content connecting with customers? Effective marketing is — and likely always will be — a distinctly human-to-human endeavor. It’s important that your content cultivates intimacy with your audience and engages in a way that builds trust. And that’s not...
by Jack Smith | Jan 18, 2022 | Marketing, Marketing Awareness, Marketing Strategy
By now you’ve probably realized that consumers expect more diversity from their favorite brands’ marketing content, images, social media, community initiatives and offerings. If you’re not considering diversity and inclusion with thoughtfulness and intent, you’re...
by Jack Smith | Jan 11, 2022 | Email, Email Marketing
Are you up to date with Apple’s latest email privacy changes? Last September, Apple made some pretty big changes to the iPhone’s Mail App. The most notable change for email marketers: a “Mail Privacy Protection” feature that lets users hide their activity from third...
by Jack Smith | Dec 7, 2021 | Consolidate Marketing, Consolidate Your Marketing, Customized Marketing, Marketing Consolidation
Marketing best practices are always evolving. And if you want to keep up, you need to make sure you’re on top of the trends — particularly the ones designed to help you boost efficiency and spending. Enter consolidation: a marketing tactic you can apply to ensure...
by Jack Smith | Nov 15, 2021 | Holiday Marketing Tips, Marketing Strategy
Is your marketing strategy ready to “sleigh” this holiday season? If you want to make the most of the holidays, you need to go in with a plan. And fortunately, it’s not too late to put marketing practices into place that will help you generate buzz and keep up with...
