by Jack Smith | May 2, 2022 | Copywriting, Copywriting Tips, Digital Marketing
Want to improve your marketing copy? Copywriting is a good skill to have — and one that takes practice. Whether you’re writing landing pages, emails, social media posts, blogs or ads, there are a few copywriting best practices that can help with boosting conversions....
by Jack Smith | Apr 19, 2022 | growing your podcast, podcast
Podcasting is an increasingly popular marketing medium, but it comes with a lot of unique challenges — especially as far as listener growth is concerned. It’s getting harder and harder to cut through the noise, and you can’t run a successful podcast if no one is...
by Jack Smith | Apr 4, 2022 | Marketing, Marketing Awareness, Marketing Strategy
How important is imagery in marketing campaigns? Images help your brand make a good impression and a lasting impact on your audience. And when used correctly, they increase the potential for more engagement and more sales. Here’s why images matter and how to choose...
by Jack Smith | Mar 21, 2022 | Web
Are you familiar with Web 3.0 (or web3)? It’s been dubbed the next iteration of the internet, and it’s something you might want to keep on your radar. It seems like everyone is talking about web3, but there isn’t a real consensus about what it is and what it isn’t. To...
by Jack Smith | Mar 9, 2022 | Marketing, Marketing Awareness, Marketing Strategy
There’s a lot to learn from looking at how luxury products and services are marketed. And there’s a lot that you can emulate, even if your product or service isn’t catering to the same audience. Think you might want to try out a marketing tactic from...