Market Research Archives - Smith Marketing

3 Tips for Better TikTok Marketing

by Jack Smith | Mar 20, 2023 | Market Research, Marketing, Marketing Awareness, Marketing Campaigns, TikTok Marketing

New years always bring new trends and best practices to make a bigger impact with your marketing. This year, TikTok is the newer platform on the block that has marketers’ creative juices flowing.

The platform is constantly evolving with new functionalities and brand-boosting capabilities, which makes it an exciting frontier full of new opportunities.

Here are three smart ways to use TikTok for marketing in 2023.

1. Find your TikTok audience.

With more than a billion users TikTok has a lot to offer in terms of views. But unless you have a well-defined target audience, it’s going to be difficult to create the right content for the right people. Use factors like age, geographic location, behavioral demographics, and buying behaviors to hone in on your core audience most likely to buy your products.

2. Stay ahead of TikTok trends.

To stay relevant on TikTok, you have to be able to not only participate in big trends when they occur but also anticipate what’s on deck. Follow influencers and competitors in your field to see what’s gaining steam, and utilize various social media tools to see what topics and hashtags are trending even before they really hit it big.

3. Link up with TikTok influencers.

Authenticity is key for successful influencer marketing, and no one does authenticity better than the viral TikTok creators known as influencers. They are highly relatable to their audiences; therefore the audiences trust their content. Do some back-end research to put together a list of influencers who align with your brand, your audience, and what you’re selling; then reach out and start creating some killer collaborations.

Need more TikTok marketing support? Get in touch.

Make the Most of Your Downtime

by Jack Smith | Jan 16, 2023 | Digital Marketing, Market Research, Marketing, Marketing Awareness

January and February might seem slow compared to the nonstop frenzy of the holiday season, but that doesn’t mean you should curtail your marketing efforts.

Instead, it’s the perfect time to set new goals, take stock of what’s been working, and indulge in a little more creativity.

Here are four tips for post-holiday marketing strategies and ideas:

1. Think Ahead

Whether you already have a marketing plan for the new year or you’re just getting started, now is a great time to consider your long-term objectives for 2023. Keep in mind things you’d like to do differently (and the same) as last year, then let those be your guide as you come up with strategies and ideas for the months ahead.

2. Pick Out Past Winners

If you’re stuck on what to do, some old favorites could lead the way. Dive into your data to see what’s been working with your audience, then use the same format with a timely topic. For example, if you had a ton of success with user-generated content during the holidays, keep it going with a new theme. This could be a great time to exercise a little more creativity, too.

3. Give Your SEO Some TLC

SEO often falls by the wayside during the holidays in favor of promotions and social media engagement. You can ramp it back up in the new year — put some effort into getting new content out there and update any old content that isn’t performing as well as you’d like it to.

4. Remarket and Retarget

Holiday marketing usually leads to a lot of interest in a company’s products or services, but it doesn’t all turn into sales. Now that things have calmed down, look into remarketing and retargeting to the customers that didn’t pull the trigger and see if you can keep the relationship going.

Need more guidance? Get in touch.

Do’s and Don’ts of Recession Marketing

by Jack Smith | Jul 18, 2022 | Market Research, Marketing, Marketing Awareness

Should you slow down your marketing in a recession? Probably not.

Most experts agree that continuing to market is the best to stay on course during an economic downturn. And history shows us that it may even be advantageous to ramp up your efforts and spending.

So what’s the deal? Here are some simple do’s and don’ts for marketing during a recession, with quick tips for keeping up your brand’s presence regardless of economic circumstances.

Why Marketing in a Recession Matters

While it might seem like you should tone down your marketing when people have less to spend, it’s actually the opposite that’s true.

Most businesses that thrived during previous recessions had one big thing in common: They took action and focused on growth instead of cutbacks. Doing so can be essential for staying afloat. It also puts brands in a much better position when things level out again.

Recession Marketing Do’s and Don’ts

While there’s no such thing as one-size-fits-all marketing if a recession hits, here are some general guidelines to help you weather the storm:

DO look at your competitors: If you notice them either taking a step back or aggressively ramping things up, that’s a sign that an economic shift is on its way.
DON’T keep the same messaging: A recession likely means a change in your customers’ objectives, budgets and sales journeys. Adjust your value proposition to represent these changes and stay in line with what your customers want and need.
DO deliver more value: Delivering more real and perceived value is important for showing customers that you’re worth making room in their budget for.
DON’T worry as much about acquisition: Retention and activation are where it’s at during a recession. Worry less about marketing toward new customers and more about engaging with current ones and offering them an exceptional experience.

Need help preparing for the future? Get in touch and let’s chat.

How to Use Surveys for Market Research

by Jack Smith | Sep 20, 2021 | Blog Post, Market Research, Marketing Content

Every business owner wants to grow. However, it can be difficult to determine the best way to do that (especially if you have a limited budget).

One option is to conduct surveys about your product or service. Surveys can help you identify how you can improve your products or services and how customers feel about your brand.

Curious about how it’s done?

Why should you create a survey?

Conducting market surveys can help you avoid wasting valuable advertising funds and effectively target your campaigns.

Depending on the type of business, surveys can generate leads and collect contact information for building relationships with potential customers.

More importantly, they provide insight as to what your market wants and needs, allowing you to develop and provide these products or services in the future.

Benefits of Surveys

For the most part, surveys fall into one of two categories: questionnaires and interviews.

A questionnaire is a handout, mailer, or online form with a few questions the respondent can answer (usually anonymously).

Interviews might include individual meetings and calls with an existing or potential customer, as well as focus groups who volunteer or are paid to provide honest feedback.

How to Conduct Market Surveys

First, determine your goal. Are you trying to assess customer satisfaction, the effectiveness of your branding, or the right price point for your product?

Regardless of which survey approach fits your needs, be sure to collect demographic information about the respondent like location, age group, and income level. These factors are crucial because they’ll provide perspective about why the respondent is or is not receptive to your offerings.

3 Tips for Better TikTok Marketing

Make the Most of Your Downtime

Do’s and Don’ts of Recession Marketing

How to Use Surveys for Market Research

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