by Jack Smith | Feb 6, 2023 | Digital Marketing, Digital Publishing, Marketing, Marketing Strategy
Creating landing pages is easy. Getting them right, though? That takes a bit more work. A great landing page can make all the difference in the effectiveness of your marketing campaign. It’s also essential for making a good impression and following through on the...
by Jack Smith | Jan 16, 2023 | Digital Marketing, Market Research, Marketing, Marketing Awareness
January and February might seem slow compared to the nonstop frenzy of the holiday season, but that doesn’t mean you should curtail your marketing efforts. Instead, it’s the perfect time to set new goals, take stock of what’s been working, and indulge in a little more...
by Jack Smith | Nov 8, 2022 | Marketing, Marketing Awareness, Marketing Campaigns, Marketing Strategy
The holidays have a way of creeping up on us but don’t worry, there’s still plenty of time to catch up. We’re sharing five of our favorite last-minute holiday marketing tips, all tied up in a pretty bow and ready to help boost your seasonal sales. Ready to start?...
by Jack Smith | Sep 8, 2022 | Copywriting, Marketing
Are you using alt text correctly? Alt text (aka “alternative text,” “alt attributes” or “alt descriptions”) is beneficial for both accessibility and SEO. But a lot of brands aren’t using it right, which can lead to issues with user experience and search engine...
by Jack Smith | Aug 22, 2022 | Brand Story, Digital Publishing, Marketing
Are you telling the right story about your brand? Your business’s narrative plays a huge role in how customers perceive it. It’s essential that the story you tell is well-aligned with your values, your objectives and your overall brand mission — and it’s important to...
by Jack Smith | Aug 4, 2022 | Marketing, Metaverse
Any new social media platform offers marketing potential to brands. And the metaverse, touted by some as the future of the internet, is no different. However, that doesn’t mean it’s worth investing in just yet. Here’s your quick guide to the metaverse — including why...
