by Jack Smith | Jul 18, 2022 | Market Research, Marketing, Marketing Awareness
Should you slow down your marketing in a recession? Probably not. Most experts agree that continuing to market is the best to stay on course during an economic downturn. And history shows us that it may even be advantageous to ramp up your efforts and spending. So...
by Jack Smith | May 18, 2022 | Marketing, Marketing Awareness, Marketing Strategy
Digital marketing isn’t a new thing these days and most businesses have already shifted to it regardless of the industry that they’re in. Whether you’re selling products or services, you can’t deny the fact that most consumer traffic comes from the online world....
by Jack Smith | Apr 4, 2022 | Marketing, Marketing Awareness, Marketing Strategy
How important is imagery in marketing campaigns? Images help your brand make a good impression and a lasting impact on your audience. And when used correctly, they increase the potential for more engagement and more sales. Here’s why images matter and how to choose...
by Jack Smith | Mar 9, 2022 | Marketing, Marketing Awareness, Marketing Strategy
There’s a lot to learn from looking at how luxury products and services are marketed. And there’s a lot that you can emulate, even if your product or service isn’t catering to the same audience. Think you might want to try out a marketing tactic from...
by DevAdmin | Feb 13, 2022 | Marketing, Marketing Awareness, Marketing Strategy
Your firm or organization has just begun another year of operation, which is an achievement to be proud of. So, how’s the marketing at your company going? In terms of marketing strategy, are you head and shoulders above your competitors? If you’re not...
by Jack Smith | Feb 7, 2022 | Marketing, Marketing Awareness, Marketing Strategy
Is your content connecting with customers? Effective marketing is — and likely always will be — a distinctly human-to-human endeavor. It’s important that your content cultivates intimacy with your audience and engages in a way that builds trust. And that’s not...
