Jack Smith, Author at Smith Marketing

6 Copywriting Tips You Need to Know

by Jack Smith | May 2, 2022 | Copywriting, Copywriting Tips, Digital Marketing

Want to improve your marketing copy?

Copywriting is a good skill to have — and one that takes practice. Whether you’re writing landing pages, emails, social media posts, blogs or ads, there are a few copywriting best practices that can help with boosting conversions.

Nail your copy and avoid mishaps with these six quick copywriting tips:

1. Know Your Audience

Great copy starts with thorough research. Make sure you know exactly who your audience is, what their interests are and why they’re looking at a product or service like yours.

2. Avoid Clutter

Keep your copy concise, and remove word clutter as much as possible. You can still hit your word count without adding in a ton of fluff, and your content will be better off for it.

3. Perfect Headlines and CTAs

First impressions and last impressions matter. Prioritize attention-grabbing headlines and strong CTAs to increase the chances that your copy leads to conversions.

4. Tell a Story

Have a narrative in mind when crafting your copy. Your writing should tell a story, ideally in a way that’s geared toward keeping your audience on the page.

5. Look Out for Friction Points

Edit your work closely, and keep an eye out for areas that detract from your message. The more you can remove superfluous text, the more effective your copy will be.

6. Make Good Use of White Space

Sometimes it’s what’s not there that really makes a difference. Pay attention to how your copy will appear on the screen, and be sure to format in a way that’s easy to digest and appealing to look at.

Need more help nailing your marketing efforts? Let’s chat.

How to Grow Your Podcast Audience

by Jack Smith | Apr 19, 2022 | growing your podcast, podcast

Podcasting is an increasingly popular marketing medium, but it comes with a lot of unique challenges — especially as far as listener growth is concerned.

It’s getting harder and harder to cut through the noise, and you can’t run a successful podcast if no one is listening. That’s why it’s so important to have a strategy in place for building (and sustaining) an audience.

Here are some tips that can help.

Prioritize SEO
SEO isn’t just for blog posts. Google includes podcasts in search results, so you should definitely optimize episode titles and descriptions to make it as easy as possible for listeners to find you.

Repurpose Show Content
Repurpose your episodes into entirely different types of content, including blog posts, graphics, videos or ebooks. Use that content for SEO purposes, social media, email and to drive more interest in your podcast itself.

Engage on Social
Social platforms are an excellent place to find new listeners, but you’ll want to go in with a plan. Instead of just sharing a podcast link with your existing followers, get involved in online communities dedicated to the topic you’re talking about and look for ways to join the dialogue without getting too promotional.

Encourage Sharing
Sometimes the best way to get something is just to ask. If you want more listeners, encourage your existing listeners to share the podcast with someone else who might enjoy it. Word-of-mouth marketing is incredibly effective, and all it requires of you is that you continue putting out great content.

Have questions about your marketing strategy? Let’s talk.

Quick Tips for Using Marketing Imagery

by Jack Smith | Apr 4, 2022 | Marketing, Marketing Awareness, Marketing Strategy

How important is imagery in marketing campaigns?

Images help your brand make a good impression and a lasting impact on your audience. And when used correctly, they increase the potential for more engagement and more sales.

Here’s why images matter and how to choose the best visual content for your marketing campaigns.

Why Imagery Matters in Marketing
The brain has an uncanny ability to understand the meaning of visual cues and can do so in seconds — which is a lot faster than it can understand the meaning of text. This makes images more effective and more persuasive than text alone, and a lot more memorable too.

From a marketing standpoint, improved comprehension means better campaign results. Images can also strengthen your branding, and may even encourage impulse buying.

Tips for Choosing Visual Content
Not all images are created equal, so follow these tips to choose images that will have the biggest impact.

Know your visual content. There are various types of visual content, including photographs, GIFs, videos, illustrations, and data visualizations. Each has unique advantages for engagement, but they’re not interchangeable. Use campaign analytics and A/B testing to figure out what works best and when so you’re not just shooting in the dark.
Consider the context. Just as the type of image matters, so does the placement. You’ll have different needs based on where you’re sourcing visuals for (websites vs. social media vs. print), so don’t rely too heavily on a one-size-fits-all approach.
Build-in your brand. Viewers should be able to quickly connect the dots between an image and your brand. The easiest way to do this is by including a logo, as well as by bringing in other markers of brand identity, such as branded colors, post-processing style, and fonts.

Have more questions? Get in touch and let’s talk.

What to Know About Web 3.0

by Jack Smith | Mar 21, 2022 | Web

Are you familiar with Web 3.0 (or web3)? It’s been dubbed the next iteration of the internet, and it’s something you might want to keep on your radar.

It seems like everyone is talking about web3, but there isn’t a real consensus about what it is and what it isn’t. To help clear up some confusion, we’ve put together this brief guide to Web 3.0 — including what it (might) actually mean.

The Web Revolution

Most of us probably remember the early internet, or Web 1.0. That was the internet of Ask Jeeves and public journals — when we hadn’t quite figured out what the internet was supposed to do.

Next came Web 2.0, and that’s where we are now. Web 2.0 is defined by social connectivity and the monetization of those connections. It’s both more public and, in some ways, more private than its predecessor.

Next Up: Web 3.0

The hope is that web3 eliminates some of the perceived problems with Web 2.0, such as the centralization of content and the lack of user privacy. The idea is a more adaptable, more user-friendly web experience. In theory, it’s not just an improvement on Web 2.0 (and in some ways, such as cybersecurity, it could be a step back) — it’s a different atmosphere powered by blockchain and crypto technology.

Real Deal or Buzzword?

This is where it gets tricky. It’s natural that the internet would progress in dramatic ways, but experts can’t exactly agree on what web3 will and won’t be. So yes, it’s real, but maybe not in the way we currently conceive of it. We’ll just have to wait and see, adapting as needed if and when the internet makes the shift to the next frontier.

Still have questions? Get in touch and let’s chat.

5 Luxury Marketing Ideas to Learn From

by Jack Smith | Mar 9, 2022 | Marketing, Marketing Awareness, Marketing Strategy

There’s a lot to learn from looking at how luxury products and services are marketed. And there’s a lot that you can emulate, even if your product or service isn’t catering to the same audience.

Think you might want to try out a marketing tactic from the luxury market? From messaging to online user experiences, here are five things luxury brands do differently:

1. Focus on Storytelling

All marketing is intended to get the point across. Luxury brands, however, do this with storytelling tactics that tend to focus on history, craftsmanship, and passion.

2. Be Conscientious

Among the chief concerns of a luxury marketer is paying close attention to brand perception, particularly in regards to humanity and authenticity. Consumers have high expectations for brands and want to see social consciousness along with a great product.

3. Use Only High-Quality Content

When done right, you can tell a brand is catering toward a luxury market immediately. That’s done, in part, with exceptional marketing content that uses high-quality images and specific language to elevate brand voice and identity.

4. Be Aspirational

All good marketers understand who their customers are, but luxury marketers also understand who their customers want to be. They recognize the importance of appealing to people’s lifestyle goals.

5. Give a Great User Experience

Consider the difference between a lux brand’s website and the website of a big box brand. Prices are different, of course, but the former is also a whole lot prettier (and easier) to shop on. Luxury brands make sure that their website and checkout process are a seamless experience.

Need help incorporating more luxury ideas into your marketing strategy? Let’s talk.

6 Copywriting Tips You Need to Know

How to Grow Your Podcast Audience

Quick Tips for Using Marketing Imagery

What to Know About Web 3.0

5 Luxury Marketing Ideas to Learn From

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